【摘要】：新一代電力營銷自動化系統(tǒng)的研究,是在電力市場營銷的業(yè)務(wù)開拓和提高服務(wù)的宗旨下,配合國家建設(shè)節(jié)約型、低碳型社會的發(fā)展目標(biāo),確立的節(jié)省人工、準(zhǔn)確高效用電的自動化營銷系統(tǒng)。該系統(tǒng)能夠根據(jù)顧客的需求個性化投放電力產(chǎn)品,為開展個性化營銷,進(jìn)一步提升客戶服務(wù)品質(zhì),不斷細(xì)化管理,有效監(jiān)控營銷成本提供了必要的支持。 本文首先介紹了東莞萬江供電分局電力營銷服務(wù)管理信息系統(tǒng)的背景、研究意義,然后對東莞萬江供電分局公司現(xiàn)行的電力營銷服務(wù)管理流程進(jìn)行了分析,使用泳道圖表達(dá)了業(yè)務(wù)流程,剖析流程中存在的問題,在此基礎(chǔ)上,以信息化為導(dǎo)向,采用刪除、下放、整合等多種手段進(jìn)行業(yè)務(wù)流程重構(gòu)。系統(tǒng)功能分析和數(shù)據(jù)分析主要從以下五個方面進(jìn)行：客戶服務(wù)管理、客戶用電管理、客戶抄表管理、電費(fèi)管理、客戶檔案管理。在功能分析中,論文通過用例圖和用例規(guī)約來描述系統(tǒng)功能,并給出了系統(tǒng)總體功能包圖和子功能包圖；在數(shù)據(jù)分析中,論文對實現(xiàn)各功能的數(shù)據(jù)進(jìn)行分析,給出了系統(tǒng)實體類圖和數(shù)據(jù)表結(jié)構(gòu)。 最后,論文對本次項目進(jìn)行了分析總結(jié),并對下一步工作進(jìn)行了展望。
[Abstract]:The research of the new generation electric power marketing automation system, under the aim of developing the electric power marketing business and improving the service, and cooperating with the development goal of the national construction of the economized and low-carbon society, establishes the labor saving. Accurate and efficient automatic marketing system for power consumption. The system can provide the necessary support for developing individualized marketing, further improving customer service quality, continuously refining management and effectively monitoring marketing cost. This paper first introduces the background and significance of Dongguan Wanjiang Power supply Branch Power Marketing Service Management Information system, and then analyzes the current power marketing service management process of Dongguan Wanjiang Power supply Branch Company. In this paper, the business process is expressed by using the swimlane diagram, and the existing problems in the process are analyzed. On this basis, the business process reconfiguration is carried out by using various means, such as deletion, decentralization, integration and so on. System function analysis and data analysis mainly from the following five aspects: customer service management, customer electricity management, customer meter reading management, electricity management, customer file management. In the function analysis, the paper describes the system function by use case diagram and use case specification, and gives the overall function package diagram and sub-function package diagram of the system. The system entity class diagram and data table structure are given. Finally, the paper analyzes and summarizes the project, and prospects for the next work.
【學(xué)位授予單位】：云南大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2015
【分類號】：TP311.52

【參考文獻(xiàn)】

相關(guān)期刊論文 前4條

1 范孝良,張文建,楊化動;用電客戶服務(wù)系統(tǒng)的規(guī)劃與實現(xiàn)[J];華北電力技術(shù);2001年03期

2 李迎;;基于電力營銷管理策略的探討[J];科技與企業(yè);2011年16期

3 陳健;供電企業(yè)電力產(chǎn)品營銷策略[J];沿海企業(yè)與科技;2003年04期

4 何德浩;;有關(guān)電力營銷管理創(chuàng)新策略的探討[J];中小企業(yè)管理與科技(上旬刊);2009年10期

，

本文編號：2121679