發(fā)布時(shí)間：2018-06-26 13:37

  本文選題：英語培訓(xùn)市場 + 市場分析��； 參考：《首都經(jīng)濟(jì)貿(mào)易大學(xué)》2015年碩士論文

【摘要】：自2008年奧運(yùn)會(huì)以來,國內(nèi)英語學(xué)習(xí)的潮流已經(jīng)勢不可擋,據(jù)估計(jì)現(xiàn)在英語培訓(xùn)市場市值已經(jīng)超過300億人民幣。英語培訓(xùn)機(jī)構(gòu)也從最開始的新東方一家,到后來的環(huán)球雅思、新航道等以及不知名的培訓(xùn)機(jī)構(gòu)成百上千家,甚至適應(yīng)現(xiàn)代潮流的新型網(wǎng)絡(luò)教學(xué)模式“智客網(wǎng)”已經(jīng)出現(xiàn)。國內(nèi)的英語培訓(xùn)機(jī)構(gòu)水平和服務(wù)參差不齊,培訓(xùn)市場也是競爭激烈�，F(xiàn)階段,成立一家英語培訓(xùn)機(jī)構(gòu)到底是否能夠盈利?如何迅速打開市場、占領(lǐng)市場?以何種方式來銷售自己的產(chǎn)品和服務(wù):線上還是線下?以上問題應(yīng)該是每一個(gè)想開英語培訓(xùn)公司的人的問題。本文就針對于以上問題做出了逐一分析。主要內(nèi)容有:對英語培訓(xùn)市場進(jìn)行詳細(xì)的調(diào)查分析;對英語培訓(xùn)公司的營銷策略做出了詳細(xì)分析;對成立英語培訓(xùn)公司的財(cái)務(wù)狀況進(jìn)行了詳盡的分析;對公司可能面臨的風(fēng)險(xiǎn)進(jìn)行了評(píng)估分析。
[Abstract]:Since the 2008 Olympic Games, the trend of English learning in China has become unstoppable, and it is estimated that the market value of the English language training market now exceeds 30 billion yuan. English language training institutions from the beginning of the New Oriental, to the later Global IELTS, New Channel and hundreds of unknown training institutions, and even adapt to the modern trend of a new network teaching mode "Jike net" has emerged. The level and service of English training institutions in China are uneven, and the training market is also highly competitive. At this stage, is it possible to set up an English language training institution to make a profit? How to quickly open the market and occupy the market? How do you sell your products and services: online or offline? The above question should be for everyone who wants to start an English training company. This paper analyzes the above problems one by one. The main contents are as follows: the detailed investigation and analysis of the English training market; the detailed analysis of the marketing strategy of the English training company; the detailed analysis of the financial situation of the English training company; The risk that the company may face is evaluated and analyzed.
【學(xué)位授予單位】：首都經(jīng)濟(jì)貿(mào)易大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：F274;H319-29

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本文編號(hào)：2070551