本文選題：特定過(guò)程 + 移動(dòng)營(yíng)銷��； 參考：《青年記者》2015年26期

【摘要】：正受益于移動(dòng)互聯(lián)網(wǎng)的快速發(fā)展和移動(dòng)終端的更新迭代,移動(dòng)應(yīng)用廣告被視為新的藍(lán)海。場(chǎng)景應(yīng)用(Live APP)作為一種極具吸引力的移動(dòng)營(yíng)銷方式,開(kāi)始火爆起來(lái)。場(chǎng)景應(yīng)用的興起(一)場(chǎng)景的概念場(chǎng)景,本來(lái)是一影視用語(yǔ),指在特定時(shí)間、空間內(nèi)發(fā)生的行動(dòng),或者因人物關(guān)系構(gòu)成的具體畫(huà)面,是通過(guò)人物行動(dòng)來(lái)表現(xiàn)劇情的一個(gè)個(gè)特定過(guò)程。(二)場(chǎng)景應(yīng)用的定義在傳統(tǒng)視頻廣告中,場(chǎng)景早已存在。而在場(chǎng)景應(yīng)用當(dāng)中,向受眾展現(xiàn)的是一
[Abstract]:With the rapid development of mobile Internet and the update iteration of mobile terminals, mobile application advertising is regarded as a new blue sea. Scene application Live app, as an attractive mobile marketing method, began to catch on. The rise of scene Application (1) the conceptual scene of a scene is originally a film and television term, referring to the action that takes place at a specific time or space, or a specific picture formed by the relationship between the characters, It is a particular process through which characters act to express the plot. (2) the definition of scene application is in the traditional video advertisement, scene already exists. And in the context of the application, it shows the audience a
【作者單位】： 武漢學(xué)院新聞傳播系;
【分類號(hào)】：F713.8
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本文編號(hào)：2024589