民初小說(shuō)期刊《眉語(yǔ)》刊行情況考述——以《申報(bào)》廣告為中心
發(fā)布時(shí)間:2018-06-10 03:43
本文選題:小說(shuō)期刊 + 《眉語(yǔ)》。 參考:《學(xué)術(shù)論壇》2015年01期
【摘要】:刊行于民初的《眉語(yǔ)》是我國(guó)第一份女性文學(xué)期刊,在中國(guó)小說(shuō)史和新聞史上具有重要價(jià)值,但一直未受到世人關(guān)注。以《申報(bào)》登載的《眉語(yǔ)》廣告為中心,結(jié)合《眉語(yǔ)》以及其他資料的相關(guān)記載梳理考證《眉語(yǔ)》的刊行情況,可得出如下結(jié)論:《眉語(yǔ)》的主旨在于"游戲"和"消閑",娛樂(lè)女性,悅性怡情;《眉語(yǔ)》的刊行時(shí)間為1914年11月至1916年5月,共出版18期;《眉語(yǔ)》通過(guò)突出女性特色、刊登西洋名畫(huà)及美人名媛照片、贈(zèng)送愛(ài)情畫(huà)及裸體美人名畫(huà)等營(yíng)銷(xiāo)策略,取得了較好效益,在社會(huì)上產(chǎn)生了較大影響;《眉語(yǔ)》曾被政府查禁,而這極有可能是其停刊的真正原因。
[Abstract]:Mei Yu, published in the early Republic of China, is the first female literature journal in China. It has important value in the history of Chinese novels and journalism, but it has not been concerned by the world. Taking the "May language" advertisement published in "declaration" as the center, combing with the relevant records of "May language" and other data, combing the publication of "May language", We can draw the following conclusions: the main idea of "eyebrow" is "play" and "leisure", entertainment women, happy sex; "May 1914" published from November 1914 to May 1916, a total of 18 issues; "eyebrow" by highlighting the characteristics of women, The publication of western paintings and pictures of beautiful women, the gift of love paintings and famous nude beauty paintings, and other marketing strategies have achieved good results and have had a great impact on society; "eyebrow language" has been banned by the government. And this is likely to be the real reason for its suspension.
【作者單位】: 濟(jì)南大學(xué)文學(xué)院;
【基金】:教育部人文社會(huì)科學(xué)研究規(guī)劃項(xiàng)目“近代文學(xué)文獻(xiàn)學(xué)研究”(09YJA751035)
【分類號(hào)】:I207.41
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