本文選題：體育賽事 + 多元化　； 參考：《新聞戰(zhàn)線》2015年24期

【摘要】：在傳媒產(chǎn)業(yè)不斷發(fā)展的趨勢下,新媒體與傳統(tǒng)電視媒體在體育賽事傳播方面會逐漸從競爭走向合作,二者的聯(lián)合經(jīng)營不但可以充分發(fā)揮各自優(yōu)勢,還可以有效促進體育賽事資源的優(yōu)化配置,提升體育賽事的傳播效果。電視媒體應(yīng)當(dāng)充分認(rèn)識到新媒體的發(fā)展趨勢和影響,積極利用新媒體實現(xiàn)體育賽事的高效營銷,并積極探索與新媒體的整合途徑,打造更多、更經(jīng)典的體育賽事。
[Abstract]:With the continuous development of the media industry, the new media and the traditional TV media will gradually move from competition to cooperation in the field of sports event communication. The joint operation of the two not only can give full play to their respective advantages. Can also effectively promote the optimal allocation of sports resources, improve the spread of sports events. TV media should fully recognize the development trend and influence of new media, actively use new media to achieve efficient marketing of sports events, and actively explore ways to integrate with new media to create more and more classic sports events.
【作者單位】： 九江職業(yè)技術(shù)學(xué)院;
【分類號】：G80-05
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本文編號：1992095