本文選題：市場(chǎng)營(yíng)銷 + 電動(dòng)車��； 參考：《沈陽(yáng)理工大學(xué)》2017年碩士論文

【摘要】：市場(chǎng)營(yíng)銷是一個(gè)企業(yè)的最基本的商業(yè)活動(dòng),它指導(dǎo)著生產(chǎn)什么樣的產(chǎn)品,生產(chǎn)的量,及生產(chǎn)的時(shí)間,及推向市場(chǎng)的時(shí)機(jī)。而對(duì)一個(gè)商業(yè)性質(zhì)的企業(yè)來(lái)說(shuō)更是重中之重的要素,現(xiàn)在一些杰出的公司的頂級(jí)營(yíng)銷的相關(guān)人員都有一個(gè)共同的目標(biāo):就是將顧客作為市場(chǎng)營(yíng)銷活動(dòng)的最核心部分。在當(dāng)今的社會(huì)市場(chǎng)營(yíng)銷的本質(zhì)就是創(chuàng)造顧客價(jià)值與建立贏利性的客戶關(guān)系。本文中采用了市場(chǎng)營(yíng)銷的相關(guān)理論對(duì)CY企業(yè)所存在的遼陽(yáng)市場(chǎng)進(jìn)行分析與研究。首先,梳理與論述了市場(chǎng)營(yíng)銷的基本理論與概念,分析了遼陽(yáng)市場(chǎng)的特點(diǎn),及相關(guān)競(jìng)爭(zhēng)者的情況。其次找出CY企業(yè)所在的遼陽(yáng)市電動(dòng)車市場(chǎng)存在的問(wèn)題,并運(yùn)用市場(chǎng)營(yíng)銷的相關(guān)理論對(duì)存在的問(wèn)題進(jìn)行了深入的分析,通過(guò)四個(gè)方面的深入調(diào)查與研究總結(jié)出目前CY企業(yè)電動(dòng)車遼陽(yáng)市場(chǎng)營(yíng)銷存在的問(wèn)題從遼陽(yáng)地區(qū)的市場(chǎng)不規(guī)范問(wèn)題入手,分析了競(jìng)爭(zhēng)的激烈、周邊市場(chǎng)的空白及國(guó)家及地區(qū)的地方政策對(duì)企業(yè)的影響,指出了CY企業(yè)的市場(chǎng)營(yíng)銷存在的問(wèn)題。在此基礎(chǔ)上運(yùn)用市場(chǎng)營(yíng)銷的的相關(guān)知識(shí)嘗試運(yùn)用一些新的方法及對(duì)策來(lái)對(duì)企業(yè)在發(fā)展過(guò)程中出現(xiàn)的各種問(wèn)題提出解決對(duì)策,通過(guò)這些策略來(lái)幫助企業(yè)提高自身在市場(chǎng)競(jìng)爭(zhēng)中的優(yōu)勢(shì)。最后進(jìn)行了歸納總結(jié),運(yùn)用這些方法不但能提高企業(yè)的競(jìng)爭(zhēng)優(yōu)勢(shì),同時(shí)也能通過(guò)企業(yè)自身的行為來(lái)為市場(chǎng)的規(guī)范打下良好的基礎(chǔ)。本篇論文通過(guò)對(duì)CY企業(yè)的遼陽(yáng)市場(chǎng)營(yíng)銷的實(shí)際為依據(jù),在經(jīng)營(yíng)過(guò)程中不斷的加以發(fā)展與實(shí)施,通過(guò)提出的這些改進(jìn)措施著實(shí)為企業(yè)在開拓市場(chǎng)及提高企業(yè)在地區(qū)的知名度助力許多,通過(guò)市場(chǎng)的逐步實(shí)施也使企業(yè)收到了良好的經(jīng)濟(jì)效益。
[Abstract]:Marketing is the most basic business activity of an enterprise. It guides the production of what kind of products, the quantity of production, the time of production, and the time to market. But for a business enterprise is the most important element, some outstanding companies now have a common goal of top marketing related personnel: customer as the core part of marketing activities. In today's society, the essence of marketing is to create customer value and establish profitable customer relationship. This paper analyzes and studies Liaoyang market of CY enterprise by using the theory of marketing. Firstly, the basic theory and concept of marketing are discussed, and the characteristics of Liaoyang market and the situation of relevant competitors are analyzed. Secondly, the problems in Liaoyang electric vehicle market, where CY enterprises are located, are found out, and the existing problems are deeply analyzed by using the relevant theories of marketing. Through four aspects of in-depth investigation and research summed up the current CY enterprise electric vehicle Liaoyang marketing problems from the market non-standard problems in Liaoyang area, analyzed the fierce competition. The gap of the surrounding market and the influence of the national and regional policies on the enterprises are pointed out, and the problems existing in the marketing of CY enterprises are pointed out. On this basis, using the relevant knowledge of marketing, try to use some new methods and countermeasures to solve the various problems that appear in the process of enterprise development. Through these strategies to help enterprises improve their competitive edge in the market. In the end, it is concluded that the application of these methods can not only improve the competitive advantage of enterprises, but also lay a good foundation for the regulation of market through the behavior of enterprises themselves. Based on the reality of Liaoyang marketing in CY enterprise, this paper develops and implements it continuously in the course of operation. These improvement measures can help the enterprises to open up the market and improve the popularity of the enterprises in the region. Through the gradual implementation of the market, the enterprises have also received good economic benefits.
【學(xué)位授予單位】：沈陽(yáng)理工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：F274;F426.47

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