關于《綠治領導方法》一書的翻譯實踐報告
發(fā)布時間:2018-05-26 18:19
本文選題:綠治領導方法 + 文本類型理論; 參考:《西南科技大學》2015年碩士論文
【摘要】:隨著全球市場一體化的發(fā)展,營銷與管理策略的重要性已經(jīng)愈加凸顯。沒有優(yōu)秀的營銷策略支持,質量再好的產(chǎn)品也無法帶來高額的利潤。而沒有出色的管理策略幫助,實力再雄厚的企業(yè)也會逐漸被淘汰。《綠治領導方法》一書由知名商業(yè)領袖Peter Weedfald所著。他曾在多家大型企業(yè)集團出任高管,并在營銷與管理領域積累了豐富的經(jīng)驗。在書中,作者所提出的很多新觀點,如“綠治領導方法”,“選擇而非碰巧”以及“團隊勝利”等,都具有很高的商業(yè)參考價值。此外,作者還在書中提出了很多極具實用性的商業(yè)原則與策略。因此,對本書的翻譯注定將為眾多國內(nèi)企業(yè)提供一個了解先進的營銷與管理理念的機會。接到任務后,譯者首先進行了譯前準備工作,包括項目分析、材料分析、資料搜集和翻譯工具選擇等。本次翻譯的理論基礎為文本類型理論與翻譯目的論;谖谋绢愋屠碚,譯者對源語材料中不同部分的內(nèi)容進行了分析,并根據(jù)其文本類型確定了各部分的功能與特征。在此基礎上,結合翻譯目的論及其下屬原則的指導,譯者采用直譯、改譯、增譯和省譯等方法對標題、單詞和詞組以及長句等問題進行了處理。同時,作者也對本書的寫作風格及其成因進行了分析,并提出了保持原文風格的難點所在。最后,譯者總結了自己通過本次項目所獲得的經(jīng)驗與教訓,并對類似翻譯項目的處理提出了建議。
[Abstract]:With the development of global market integration, the importance of marketing and management strategy has become more and more important. Without excellent marketing strategy support, good quality products can not bring high profit. Without the help of excellent management strategy, enterprises with strong strength will be gradually eliminated. The leader, Peter Weedfald, has been a senior executive in a number of large enterprise groups and has accumulated rich experience in the field of marketing and management. In the book, many new ideas, such as "Green Governance leadership", "choice rather than coincidence", and "team victory", have high commercial reference value. In addition, the author A lot of practical business principles and strategies are put forward in the book. Therefore, the translation of the book is destined to provide an opportunity for many domestic enterprises to understand advanced marketing and management ideas. After receiving the task, the translator first carried out the pre translation preparation work, including project analysis, material analysis, data collection and translation tools. On the basis of text type theory, the translator analyses the contents of different parts of the source language and determines the functions and features of each part according to the type of text. On this basis, the translator adopts the guidance of translation skopos theory and its subordinate principles. At the same time, the author also analyzes the writing style and the causes of this book, and puts forward the difficulties to maintain the style of the original text. Finally, the translator sums up the experience and lessons learned through the project, and to the class. Some suggestions are made for the treatment of the translation project.
【學位授予單位】:西南科技大學
【學位級別】:碩士
【學位授予年份】:2015
【分類號】:H315.9
【共引文獻】
相關期刊論文 前1條
1 趙代娣;黃小洲;;領導科學的實踐本質[J];管理觀察;2014年31期
相關碩士學位論文 前1條
1 沈寧;A通信公司中層管理者領導力研究[D];廣西大學;2014年
,本文編號:1938373
本文鏈接:http://sikaile.net/guanlilunwen/yingxiaoguanlilunwen/1938373.html
最近更新
教材專著