本文選題：茶文化思維 + 體育商業(yè)化　； 參考：《福建茶葉》2017年10期

【摘要】：體育產(chǎn)業(yè)在向商業(yè)化進(jìn)軍過(guò)程中,需要采取一定的營(yíng)銷策略來(lái)加以輔助。運(yùn)用茶文化的思維對(duì)體育商業(yè)化的營(yíng)銷策略進(jìn)行創(chuàng)新,對(duì)于分析和實(shí)施營(yíng)銷手段,提升體育商業(yè)化價(jià)值具有重要的研究意義。文章對(duì)體育商業(yè)化中的營(yíng)銷策略進(jìn)行創(chuàng)新性研究,提出體育商業(yè)化的發(fā)展和未來(lái)趨勢(shì),歸納營(yíng)銷策略和營(yíng)銷創(chuàng)新手段�？偨Y(jié)了茶文化思維融入到體育商業(yè)化營(yíng)銷策略中的可行性。最后,提出茶文化思維在體育商業(yè)化營(yíng)銷策略中的具體方案。
[Abstract]:Sports industry in the process of commercialization, need to take certain marketing strategies to assist. The use of tea culture to innovate the marketing strategy of sports commercialization is of great significance for the analysis and implementation of marketing means and the promotion of the value of sports commercialization. This paper makes an innovative research on the marketing strategy of sports commercialization, puts forward the development and future trend of sports commercialization, and sums up the marketing strategy and marketing innovation means. This paper summarizes the feasibility of tea culture thinking in sports commercialized marketing strategy. Finally, the paper puts forward the concrete scheme of tea culture thinking in the marketing strategy of sports commercialization.
【作者單位】： 四川西南航空職業(yè)學(xué)院;
【分類號(hào)】：G80-05;TS971
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本文編號(hào)：1817591