本文選題：綠色建筑　切入點(diǎn)：推廣　出處：《安徽大學(xué)》2015年碩士論文

【摘要】：隨著保護(hù)生態(tài)環(huán)境,減少資源使用成為共識(shí),為實(shí)現(xiàn)可持續(xù)發(fā)展,加快轉(zhuǎn)變我國的城鄉(xiāng)建設(shè)的發(fā)展方式,推廣綠色建筑已成為未來政府要做的重點(diǎn)工作之一。我國的綠色建筑雖已經(jīng)過近十年的推廣,相關(guān)的政策、法規(guī)、標(biāo)準(zhǔn)逐步完善,各項(xiàng)新技術(shù)的研發(fā)也廣泛開展。但由于受經(jīng)濟(jì)發(fā)展水平的限制,經(jīng)濟(jì)欠發(fā)達(dá)地區(qū)的綠色建筑發(fā)展仍處于起步階段。蚌埠市于2012年開展綠色建筑推廣,并于2014年將蚌埠臨港開發(fā)區(qū)申報(bào)為安徽省綠色生態(tài)示范城區(qū)。在皖北地區(qū)屬于綠色建筑起步較早、發(fā)展較快的城市。但由于綠色建筑起步較晚,在如何推廣綠色建筑,如何使綠色建筑得以被廣泛接受并實(shí)施方面,與經(jīng)濟(jì)發(fā)達(dá)地區(qū)相比較,還有很大差距。本文根據(jù)外部性理論,計(jì)劃行為理論分析了綠色建筑各參與主體在推廣綠色建筑之間的關(guān)系。比較上海、江蘇、浙江三個(gè)省市的綠色建筑發(fā)展現(xiàn)狀與特點(diǎn),分析適宜綠色建筑發(fā)展的方式方法。簡要介紹蚌埠市綠色建筑推廣現(xiàn)狀,分析目前存在的主要問題,根據(jù)政府營銷理論,采用SWOT分析法對蚌埠市綠色建筑推廣策略進(jìn)行分析,提出針對蚌埠市目前的現(xiàn)狀,可以采用健全組織體系,完善綠色建筑推廣政府職責(zé)；立足蚌埠實(shí)際,制定適應(yīng)本土的法規(guī)、政策；提升技術(shù)水平,全面提高綠色建筑品質(zhì)；進(jìn)行合理規(guī)劃,明確綠色建筑發(fā)展目標(biāo)；多種模式并行,有效開展綠色宣傳；大力推動(dòng)示范區(qū)建設(shè),引導(dǎo)綠色建筑規(guī)�；l(fā)展的方式來推廣綠色建筑。
[Abstract]:With the protection of ecological environment, reducing the use of resources has become a consensus, in order to achieve sustainable development, speed up the transformation of urban and rural construction in China, the promotion of green buildings has become one of the key tasks to be done by the government in the future.Although the green building in our country has been popularized for more than ten years, the related policies, regulations and standards have been gradually improved, and the research and development of various new technologies have been widely carried out.However, due to the restriction of economic development level, the development of green buildings in underdeveloped areas is still in its infancy.Bengbu City launched green building promotion in 2012 and declared Bengbu Lingang Development Zone as the green ecological demonstration city of Anhui Province in 2014.In north Anhui area belongs to the green building to start early, the fast development city.However, due to the late start of green building, there is still a big gap between how to popularize green building and how to make green building widely accepted and implemented.Based on the theory of externality and the theory of planning behavior, this paper analyzes the relationship between the participants of green building and the promotion of green building.This paper compares the present situation and characteristics of green architecture development in Shanghai, Jiangsu and Zhejiang provinces and cities, and analyzes the ways and methods suitable for the development of green buildings.This paper briefly introduces the present situation of the promotion of green buildings in Bengbu, analyzes the main problems existing at present, according to the theory of government marketing, analyzes the promotion strategy of green building in Bengbu by SWOT analysis, and puts forward the present situation of Bengbu.We can adopt a sound organizational system and perfect the government responsibility for promoting green buildings; base on the reality of Bengbu, formulate laws and policies adapted to local conditions; raise the level of technology, improve the quality of green buildings in an all-round way; and carry out reasonable planning.Make clear the development goal of green building; carry out green propaganda in parallel and effectively; vigorously promote the construction of demonstration area and guide the way of large-scale development of green building to popularize green building.
【學(xué)位授予單位】：安徽大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2015
【分類號】：TU201.5

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本文編號：1722379