本文選題：營(yíng)銷策略方案　切入點(diǎn)：市場(chǎng)營(yíng)銷　出處：《華中科技大學(xué)》2015年碩士論文

【摘要】：市場(chǎng)營(yíng)銷策略是企業(yè)管理的重要組成部分,是企業(yè)經(jīng)營(yíng)和發(fā)展的寶貴資源。準(zhǔn)確的市場(chǎng)營(yíng)銷策略能夠推動(dòng)企業(yè)提高營(yíng)銷效率,增強(qiáng)市場(chǎng)競(jìng)爭(zhēng)能力,幫助企業(yè)實(shí)現(xiàn)快速和高效的發(fā)展。因此,企業(yè)研究市場(chǎng)環(huán)境和競(jìng)爭(zhēng)態(tài)勢(shì),并制定適合自身特點(diǎn)的市場(chǎng)營(yíng)銷策略,是十分必要的。ENPC是機(jī)房基礎(chǔ)設(shè)施的領(lǐng)導(dǎo)企業(yè),其市場(chǎng)營(yíng)銷策略在工業(yè)產(chǎn)品領(lǐng)域有代表性。ENPC之所以能取得現(xiàn)在的市場(chǎng)地位,其有效的市場(chǎng)營(yíng)銷策略功不可沒(méi)。但市場(chǎng)環(huán)境在近些年在不斷改變,ENPC的市場(chǎng)營(yíng)銷策略表現(xiàn)出一些問(wèn)題。本文通過(guò)對(duì)ENPC所處的市場(chǎng)環(huán)境分析,指出了艾默生的優(yōu)勢(shì)和劣勢(shì)。同時(shí)也對(duì)艾默生的市場(chǎng)營(yíng)銷策略做了研究,指出了目前產(chǎn)品策略存在的問(wèn)題。結(jié)合艾默生的自身特點(diǎn)和產(chǎn)品策略中的問(wèn)題,本文嘗試給出改進(jìn)策略方案,并且給出了落實(shí)方案的具體實(shí)施據(jù)措施。
[Abstract]:Marketing strategy is an important part of enterprise management and a valuable resource for enterprise management and development.Accurate marketing strategy can promote enterprises to improve marketing efficiency, enhance market competitiveness, and help enterprises achieve rapid and efficient development.Therefore, it is very necessary for enterprises to study market environment and competitive situation, and to formulate marketing strategies suitable for their own characteristics. ENPC is the leading enterprise in computer room infrastructure.Its marketing strategy is representative in the field of industrial products.However, the market environment has been changing in recent years, ENPC's marketing strategy shows some problems.By analyzing the market environment of ENPC, this paper points out the advantages and disadvantages of Emerson.At the same time, Emerson's marketing strategy is studied, and the existing problems of product strategy are pointed out.Combined with Emerson's own characteristics and the problems in product strategy, this paper tries to give an improved strategy scheme, and gives the concrete implementation measures of the implementation scheme.
【學(xué)位授予單位】：華中科技大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：F274

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