本文選題：家庭旅游　切入點：市場　出處：《商業(yè)經(jīng)濟(jì)研究》2017年02期

【摘要】：本文引用中國家庭追蹤調(diào)查數(shù)據(jù)(2012年)19000多戶家庭中有旅游消費支出的3617戶家庭的相關(guān)數(shù)據(jù),采用定量的頻數(shù)分析和單因素方差方法,試分析中國家庭旅游消費特征及需求,通過SPSS軟件的數(shù)據(jù)分析,針對目前中國家庭旅游消費特征及需求提出以下研究建議:根據(jù)消費者受教育程度的層次進(jìn)行旅游產(chǎn)品細(xì)分;根據(jù)不同生活區(qū)域消費者的旅游需求進(jìn)行旅游產(chǎn)品的細(xì)分;或根據(jù)城市、城鎮(zhèn)和農(nóng)村的居民進(jìn)行旅游產(chǎn)品的細(xì)分;對"親子"旅游產(chǎn)品進(jìn)行細(xì)分;應(yīng)增加更多的優(yōu)質(zhì)周邊家庭旅游產(chǎn)品與親子旅游配套設(shè)施等。本文所討論關(guān)于中國家庭旅游市場細(xì)分的相關(guān)建議,可以供旅游行業(yè)在制定相關(guān)政策和旅游營銷策略時作為參考和依據(jù)。
[Abstract]:Based on the data of Chinese household tracking survey (3617 households with tourism consumption expenditure in more than 19000 households in 2012), this paper uses quantitative frequency analysis and single-factor variance method to analyze the characteristics and demand of Chinese family tourism consumption.Based on the data analysis of SPSS software, this paper puts forward the following research suggestions according to the characteristics and demand of family tourism consumption in China: subdividing tourism products according to the level of consumers' education level;According to the tourism needs of consumers in different living areas, the tourism products are subdivided; or the tourism products are subdivided according to the urban, urban and rural residents, the "parent-child" tourism products are subdivided;Should increase more high-quality peripheral family tourism products and parent-child tourism facilities and so on.This paper discusses the relevant suggestions on the segmentation of the Chinese family tourism market, which can be used as a reference and basis for the tourism industry in formulating relevant policies and tourism marketing strategies.
【作者單位】： 韶關(guān)學(xué)院旅游與地理學(xué)院;北京聯(lián)合大學(xué)旅游學(xué)院;安徽工業(yè)經(jīng)濟(jì)職業(yè)技術(shù)學(xué)院;
【基金】：廣東省質(zhì)量工程項目“旅游管理專業(yè)綜合改革試點”(201493)
【分類號】：F592.7

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