本文選題：非物質(zhì)文化遺產(chǎn)　切入點(diǎn)：紅安　出處：《湖北美術(shù)學(xué)院》2016年碩士論文　論文類型：學(xué)位論文

【摘要】：本文筆者主要就“紅安繡活”這項(xiàng)國(guó)家級(jí)非物質(zhì)文化遺產(chǎn)如何進(jìn)行生產(chǎn)性保護(hù)的問(wèn)題進(jìn)行了探討,其中包括了目前紅安繡活的保護(hù)現(xiàn)狀和存在的主要問(wèn)題以及解決方法與生產(chǎn)性保護(hù)策略。探索文化淵源、加強(qiáng)文化認(rèn)同性和保護(hù)意識(shí)、加大宣傳力度、進(jìn)行多種營(yíng)銷途徑相結(jié)合的綜合營(yíng)銷手段、建立良好的品牌形象、確立分級(jí)式生產(chǎn)保護(hù)辦法、繼承“紅安繡活”中優(yōu)秀藝術(shù)文化。將紅安傳統(tǒng)繡活中的文化藝術(shù)元素與現(xiàn)當(dāng)代為多數(shù)人所認(rèn)可的時(shí)尚元素相結(jié)合,做到在產(chǎn)品設(shè)計(jì)與用途的與時(shí)俱進(jìn)。并建立以政府為主導(dǎo)的多元化的投資金融經(jīng)濟(jì)體制,來(lái)確保有堅(jiān)實(shí)的經(jīng)濟(jì)基礎(chǔ)來(lái)支持對(duì)紅安繡活的生產(chǎn)性保護(hù)。同時(shí)借助高等院校的師資力量來(lái)進(jìn)行多途徑的文化傳承,以確保紅安繡活能持之有效的傳承下去。
[Abstract]:In this paper, the author mainly discusses how to carry out productive protection of "Hongan embroidery Huo", a state-level intangible cultural heritage. Including the current status quo and main problems of Hongan embroidery, as well as the solutions and productive protection strategies, to explore cultural origins, strengthen cultural identity and awareness of protection, and increase publicity. Comprehensive marketing means combined with various marketing approaches, establishing a good brand image, establishing a hierarchical production protection method, Inheriting the outstanding art and culture of Hongan embroidery, combining the cultural and artistic elements of Hongan traditional embroidery with the fashion elements recognized by most people in modern times, To keep pace with the times in product design and use, and to establish a diversified investment financial and economic system led by the government, To ensure that there is a solid economic foundation to support the productive protection of Hongan embroidery. At the same time, with the help of teachers in institutions of higher learning to carry on multi-channel cultural transmission, to ensure that Hongan embroidery can be effectively inherited.
【學(xué)位授予單位】：湖北美術(shù)學(xué)院
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2016
【分類號(hào)】：J523.6

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