發(fā)布時間：2018-01-05 14:24

  本文關(guān)鍵詞：A電氣公司產(chǎn)品研發(fā)戰(zhàn)略研究　出處：《武漢工程大學(xué)》2015年碩士論文　論文類型：學(xué)位論文

  更多相關(guān)文章： 輸變電設(shè)備 產(chǎn)品研發(fā)戰(zhàn)略 SWOT分析

【摘要】：輸變電設(shè)備是電力傳輸?shù)暮诵脑O(shè)備,輸變電設(shè)備制造產(chǎn)業(yè)是我國重要裝備制造產(chǎn)業(yè)。我國電力基礎(chǔ)設(shè)施的建設(shè)與輸變電設(shè)備制造行業(yè)的發(fā)展息息相關(guān)。輸配電設(shè)備制造行業(yè)在電力裝備制造產(chǎn)業(yè)中占據(jù)舉足輕重的地位。輸變電設(shè)備制造產(chǎn)業(yè)肩負(fù)著為電能的生產(chǎn)、傳輸、變換、分配、使用等多個領(lǐng)域提供各種電力裝備的重任。輸變電設(shè)備制造產(chǎn)業(yè)的不斷發(fā)展帶動我國經(jīng)濟(jì)建設(shè)持續(xù)、快速、健康發(fā)展。本文首先對國內(nèi)外文獻(xiàn)關(guān)于產(chǎn)品研發(fā)戰(zhàn)略理論進(jìn)行了綜述,通過闡述產(chǎn)品研發(fā)戰(zhàn)略相關(guān)理論,引出產(chǎn)品研發(fā)戰(zhàn)略的定義,內(nèi)涵及分類。A電氣公司是湖北省黃石市一家民營輸變電設(shè)備制造企業(yè)。本文旨在以研究A電氣公司的五大類輸變電設(shè)備的產(chǎn)品研發(fā)戰(zhàn)略為切入點(diǎn),采用相應(yīng)的戰(zhàn)略分析工具,為A電氣公司的產(chǎn)品研發(fā)戰(zhàn)略提供選擇策略。同時也希望通過對A電氣公司這一典型案例分析,能給相關(guān)輸變電制造行業(yè)的企業(yè)有所借鑒。本文以A電氣公司作為研發(fā)戰(zhàn)略研究的具體案例,對企業(yè)基本情況進(jìn)行了介紹,對A電氣公司競爭對手五大類產(chǎn)品研發(fā)戰(zhàn)略進(jìn)行比較分析,對國內(nèi)外五大類輸變電產(chǎn)品研發(fā)現(xiàn)狀及發(fā)展趨勢進(jìn)行分析。并對A電氣公司五大類產(chǎn)品研發(fā)現(xiàn)狀進(jìn)行分析。在A電氣公司產(chǎn)品研發(fā)戰(zhàn)略選擇中,采用SWOT戰(zhàn)略分析工具分析A電氣公司的優(yōu)勢、劣勢、機(jī)會與威脅,并得出SO戰(zhàn)略是A電氣公司首選的產(chǎn)品研發(fā)戰(zhàn)略,并對A電氣公司研發(fā)戰(zhàn)略進(jìn)行設(shè)計(jì),最后從組織支持、財(cái)務(wù)支持、人員支持及營銷支持等四個方面確保A電氣公司產(chǎn)品研發(fā)戰(zhàn)略的實(shí)施。
[Abstract]:Transmission and transformation equipment is the core equipment of power transmission. Transmission and transformation equipment manufacturing industry is an important equipment manufacturing industry in China. The construction of power infrastructure in China is closely related to the development of power transmission and transformation equipment manufacturing industry. Transmission and distribution equipment manufacturing industry in the power equipment manufacturing industry. According to the pivotal position, the power transmission and transformation equipment manufacturing industry shoulders the responsibility for the production of electric energy. Transmission, transformation, distribution, use and other fields to provide a variety of electrical equipment. The continuous development of transmission and transformation equipment manufacturing industry led to sustained and rapid economic construction in China. First of all, the domestic and foreign literature on product R & D strategy theory is reviewed, through the elaboration of product R & D strategy related theory, the definition of product R & D strategy is introduced. The connotation and classification. A Electric Company is a private power transmission and transformation equipment manufacturing enterprise in Huangshi, Hubei Province. The purpose of this paper is to study the R & D strategy of five types of transmission and transformation equipment of A Electric Company. Using the corresponding strategic analysis tools to provide a choice strategy for the product R & D strategy of A Electric Company. At the same time, we hope to analyze the typical case of A Electric Company. This paper takes A Electric Company as the specific case of R & D strategy research, and introduces the basic situation of the enterprise. Compare and analyze the R & D strategies of five main categories of products of A Electric Co., Ltd. This paper analyzes the status quo and development trend of five kinds of transmission and transformation products at home and abroad, and analyzes the current situation of R & D of five categories of products in A Electric Company. In the strategic choice of R & D of products of A Electric Company. Using SWOT strategy analysis tool to analyze the strengths, weaknesses, opportunities and threats of A Electric Company, and draw the conclusion that so strategy is the preferred product R & D strategy of A Electric Company. Finally, it designs the R & D strategy of A Electric Company from four aspects: organizational support, financial support, personnel support and marketing support to ensure the implementation of R & D strategy of A Electric Company.
【學(xué)位授予單位】：武漢工程大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2015
【分類號】：F426.61

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本文編號：1383504