【摘要】：近年來,隨著互聯(lián)網(wǎng)技術(shù)的高速發(fā)展,各大互聯(lián)網(wǎng)企業(yè)巨頭紛紛崛起,網(wǎng)絡(luò)普及千家萬戶,海量信息更迭迅速,新的市場格局促使傳統(tǒng)電信行業(yè)轉(zhuǎn)型。以短信、語音、傳統(tǒng)增值業(yè)務(wù)為盈利點的發(fā)展模式受到?jīng)_擊。運營商需要優(yōu)化、開發(fā)移動互聯(lián)網(wǎng)周邊產(chǎn)品,尋找新的收入增長點。因此,基礎(chǔ)網(wǎng)絡(luò)建設(shè)勢在必行,S公司在起步較晚的情況下,加快寬帶網(wǎng)絡(luò)建設(shè),包括光纖網(wǎng)絡(luò)的工程建設(shè),提高城市、鄉(xiāng)鎮(zhèn)各大小區(qū)的覆蓋率；加快營銷步伐,迅速擴充用戶數(shù),占有市場；并且加快業(yè)務(wù)周邊產(chǎn)品的研發(fā)進度。本文以S公司寬帶業(yè)務(wù)優(yōu)化項目為案例,研究其項目進度管理問題。首先闡述本文涉及的項目進度管理基本概念,再從業(yè)務(wù)發(fā)展情況、業(yè)務(wù)優(yōu)化現(xiàn)狀進行分析,說明利用進度管理手段開展該項目的必要性。然后分別從進度計劃、進度控制兩大方面,研究項目全過程管理。實踐結(jié)果顯示,在開展項目前制定計劃,能夠提高資源整合能力,縮短項目工期。進度控制貫穿全程,對項目執(zhí)行情況有較好的把控,確保完成計劃目標。結(jié)合該項目的研究的成果以及工作實踐,得出一些結(jié)論,在現(xiàn)今的電信行業(yè)內(nèi),產(chǎn)品業(yè)務(wù)優(yōu)化或者營銷活動,如果缺少管理手段,易造成人力成本、促銷成本、管理成本的不合理配置,最終導致業(yè)務(wù)優(yōu)化或創(chuàng)新流于形式。電信行業(yè)內(nèi)業(yè)務(wù)眾多,廣泛推行項目制,利用項目管理手段開展業(yè)務(wù)開發(fā)及優(yōu)化,在提高管理水平、提升執(zhí)行效率方面大有裨益。
[Abstract]:In recent years, with the rapid development of Internet technology, the major Internet enterprises have emerged, network popularization of thousands of households, mass information changes rapidly, the new market pattern to promote the transformation of traditional telecommunications industry. Short message, voice, traditional value-added business as a profit point of the development model has been impacted. Operators need to optimize the development of mobile Internet peripheral products, looking for new revenue growth. Therefore, the construction of basic network is imperative. Under the condition of starting late, we should speed up the construction of broadband networks, including the construction of optical fiber networks, increase the coverage of cities, towns and small areas, and speed up the pace of marketing. Rapidly expand the number of users, occupy the market; and accelerate the development of products around the business progress. This paper takes S company broadband service optimization project as an example to study its project schedule management problem. Firstly, the basic concept of project schedule management involved in this paper is expounded, and then the necessity of using schedule management to carry out the project is analyzed from the situation of business development and the status quo of business optimization. Then the whole process management of the project is studied from the two aspects of schedule planning and schedule control. The results show that planning before the project can improve the ability of resource integration and shorten the project duration. Progress control throughout the entire process, good control of project implementation, to ensure the completion of the planned goals. Combined with the research results and work practice of the project, some conclusions are drawn. In today's telecommunications industry, if the lack of management means, product business optimization or marketing activities, it is easy to cause labor costs, promotion costs, The unreasonable allocation of management cost ultimately leads to business optimization or innovation as a mere formality. There are a lot of business in the telecommunication industry, so it is beneficial to carry out project system widely and to develop and optimize the business by means of project management, which can improve the management level and improve the efficiency of execution.
【學位授予單位】：南京理工大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F626
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本文編號：2142260