本文選題：分享經(jīng)濟 + 參與意愿　； 參考：《圖書館論壇》2017年09期

【摘要】：探析分享經(jīng)濟背景下用戶參與意愿影響因素既能為社會深入理解互聯(lián)網(wǎng)經(jīng)濟形態(tài)下用戶參與分享經(jīng)濟的動機提供理論支持,也能為互聯(lián)網(wǎng)企業(yè)探索和開發(fā)分享經(jīng)濟商業(yè)模式提供參考。文章以知識技能分享領域的微博問答為例,借助質性分析軟件NVivo 11,選取18名對象作為半結構化訪談樣本,對獲取的訪談原始資料進行分析,提煉出用戶參與分享經(jīng)濟意愿的主要影響因素。研究發(fā)現(xiàn):認知效益是最重要的影響因素,信任是最關鍵的影響因素,經(jīng)濟效益和聲譽是重要的影響因素,社會效益和主觀規(guī)范是較為重要的影響因素,相對不重要的影響因素是感知風險。
[Abstract]:Analyzing the influencing factors of users' willingness to participate in the context of sharing economy can provide theoretical support for the social understanding of the motivation of users' participation in sharing economy in the form of Internet economy. It can also provide a reference for Internet enterprises to explore and develop the business model of sharing economy. Taking Weibo question and answer in the field of knowledge and skill sharing as an example, with the help of qualitative analysis software Nvivo11, 18 subjects were selected as semi-structured interview samples to analyze the original interview data obtained. Abstract the main influencing factors of user's economic intention to participate in sharing. It is found that cognitive benefit is the most important factor, trust is the most important factor, economic efficiency and reputation are important factors, social benefits and subjective norms are the more important factors. The relatively unimportant influencing factor is perceived risk.
【作者單位】： 安徽大學管理學院;
【基金】：國家自然科學基金“差錯文化、歸因傾向和差錯報告:作用機制和情境因素”(項目編號:71273109) 安徽大學博士科研啟動經(jīng)費資助項目“電子健康信息服務用戶信任及使用意愿研究”(項目編號:J01003246) 安徽省高校人文科學研究重點項目“‘互聯(lián)網(wǎng)+’環(huán)境下電子健康用戶信任轉化機制及優(yōu)化對策研究”(項目編號:SK2017A0008)研究成果
【分類號】：F49;F713.55;G252
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本文編號：2021721