本文選題：情景感知服務(wù) + 創(chuàng)新擴(kuò)散�。� 參考：《北京郵電大學(xué)》2013年碩士論文

【摘要】：目前,我國(guó)移動(dòng)信息服務(wù)已獲得一定發(fā)展,但現(xiàn)有的移動(dòng)信息服務(wù)仍局限在靜態(tài)領(lǐng)域,不能實(shí)時(shí)響應(yīng)用戶需求的變化,因此依然難以滿足用戶的需要。隨著普適計(jì)算技術(shù)的逐漸成熟,越來(lái)越多的情景感知服務(wù)的業(yè)務(wù)被推出。由于情景感知服務(wù)能夠根據(jù)用戶所處環(huán)境提供動(dòng)態(tài)的實(shí)時(shí)信息服務(wù),能夠更好地滿足用戶需求,因此已經(jīng)成為一個(gè)研究和實(shí)踐的熱點(diǎn)。 本文從創(chuàng)新擴(kuò)散理論的角度對(duì)影響情景感知服務(wù)創(chuàng)新擴(kuò)散的因素進(jìn)行研究分析。本文首先對(duì)現(xiàn)有的創(chuàng)新擴(kuò)散理論研究進(jìn)行歸納總結(jié),在前人的研究基礎(chǔ)上,從情景感知服務(wù)擴(kuò)散系統(tǒng)的構(gòu)成出發(fā)、結(jié)合情景感知服務(wù)的特點(diǎn),提出影響情景感知服務(wù)擴(kuò)散的11個(gè)影響因子,分別為情景性、相對(duì)優(yōu)越性、相容性、易用性、可試性、可察性、企業(yè)影響力、個(gè)人需要、性格特征、信息傳播渠道以及價(jià)格,進(jìn)而從微觀分析角度,以提取的11個(gè)影響因子為基礎(chǔ),構(gòu)建情景感知服務(wù)擴(kuò)散影響因子模型并提出相應(yīng)假設(shè)。 本文在實(shí)證研究部分運(yùn)用問卷調(diào)查和結(jié)構(gòu)方程建模法對(duì)模型和相應(yīng)假設(shè)進(jìn)行驗(yàn)證,同時(shí)定量測(cè)算了各影響因子對(duì)情景感知服務(wù)擴(kuò)散的影響系數(shù)。最后,本文根據(jù)影響因素的實(shí)證分析結(jié)果,針對(duì)情景感知服務(wù)提供商提出增強(qiáng)其競(jìng)爭(zhēng)力的營(yíng)銷建議。
[Abstract]:At present, mobile information services in China have been developed to a certain extent, but the existing mobile information services are still limited in the static field, can not respond to the changes of user needs in real time, so it is still difficult to meet the needs of users. With the maturity of pervasive computing technology, more and more scene-aware services are launched. Because situational awareness service can provide dynamic real-time information service according to the user's environment, it can better meet the needs of users, so it has become a hot spot in research and practice. From the perspective of innovation diffusion theory, this paper analyzes the factors that influence the diffusion of situational perceived service innovation. In this paper, the current research on innovation diffusion theory is summarized. Based on the previous research, the paper combines the characteristics of situational perception service with the composition of situational perception service diffusion system. This paper proposes 11 factors that influence the diffusion of situational perception services, which are situational, relative superiority, compatibility, ease of use, trial, observability, enterprise influence, personal needs, personality characteristics, information dissemination channels and prices. On the basis of the 11 influence factors extracted from the microscopic analysis, the influence factor model of situational perception service diffusion is constructed and the corresponding assumptions are put forward. In the part of empirical research, questionnaire survey and structural equation modeling are used to verify the model and the corresponding hypotheses, and the influence coefficients of the influencing factors on the diffusion of situational perception services are calculated quantitatively. Finally, according to the empirical analysis results of influencing factors, this paper puts forward marketing suggestions for situational perception service providers to enhance their competitiveness.
【學(xué)位授予單位】：北京郵電大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F626;F224

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本文編號(hào)：1978672