本文選題：企業(yè)競爭力 + 企業(yè)成長��； 參考：《北京郵電大學(xué)》2013年博士論文

【摘要】：隨著3G時代和移動互聯(lián)網(wǎng)時代的到來,電信運營企業(yè)傳統(tǒng)業(yè)務(wù)的效益增長日趨緩慢,競爭格局的變化和技術(shù)的急速發(fā)展使電信運營企業(yè)成長的空間受到擠壓。因此,如何在新的復(fù)雜多變的生態(tài)環(huán)境里,塑造和保持自身競爭力、擴大電信運營企業(yè)市場份額,實現(xiàn)良性成長是中國的電信運營企業(yè)需要研究的問題。本文從產(chǎn)業(yè)生命周期的角度構(gòu)建電信產(chǎn)業(yè)的生命周期模型,從企業(yè)競爭力角度對移動互聯(lián)網(wǎng)時代下的電信運營企業(yè)成長為研究對象,通過對電信運營企業(yè)成長評價指標(biāo)體系研究和模型構(gòu)建,提出電信運營企業(yè)的成長路徑,旨在為運營企業(yè)探索適應(yīng)新形勢下的市場競爭策略與模式,對于運營企業(yè)的可持續(xù)發(fā)展和企業(yè)產(chǎn)品價值的提升具有重要意義；同時通過對電信運營企業(yè)在競爭中所存在的問題的深入剖析,為政府監(jiān)管部門的管制政策制定、決策提供可參考的科學(xué)依據(jù)。 本文以管理學(xué)、營銷學(xué)、經(jīng)濟學(xué)為理論基礎(chǔ),運用企業(yè)競爭力與企業(yè)成長相關(guān)理論與方法對電信運營企業(yè)成長進行研究。論文著重研究了以下內(nèi)容：(1)基于產(chǎn)業(yè)生命周期理論,構(gòu)建了電信產(chǎn)業(yè)的生命周期模型,并進行了產(chǎn)業(yè)效率評價。(2)基于企業(yè)競爭力理論和企業(yè)成長理論,構(gòu)建了電信運營企業(yè)成長模型。(3)基于核心競爭力評價體系,構(gòu)建了電信運營企業(yè)成長指標(biāo)體系,并借助AHP方法對三家電信運營企業(yè)的成長能力進行了評測。(4)基于企業(yè)成長因素,結(jié)合近五年的統(tǒng)計和預(yù)測數(shù)據(jù),對三家電信運營企業(yè)的企業(yè)成長能力進行實證分析。(5)通過構(gòu)建并運用電信企業(yè)成長模型,找出影響電信運營企業(yè)成長的有利因素和不利因素,并得出不同內(nèi)外部因素對運營企業(yè)成長起作用的不同程度,為電信運營企業(yè)的成長提供可行的建議。 本文通過理論研究和實證研究得出以下結(jié)論：(1)電信產(chǎn)業(yè)已經(jīng)進入成熟期,規(guī)模效率性逐步下降。(2)影響電信企業(yè)成長的核心內(nèi)生因素主要有企業(yè)的財務(wù)運作能力、營銷能力、資源運用能力、學(xué)習(xí)成長能力及網(wǎng)絡(luò)影響能力,外部影響因素則主要是國家產(chǎn)業(yè)政策和企業(yè)機會。(3)從提升財務(wù)管理水平、企業(yè)營銷能力、資源管理能力、建立和完善用人機制、拓展和挖掘合作關(guān)系等方面為電信運營企業(yè)提供有利于企業(yè)長遠發(fā)展的競爭策略；同時從完善電信管制法規(guī)體系、電信管制機構(gòu)及管制模式等方面為政府完善電信市場監(jiān)管提出可行的建議。 本文通過理論分析和實證研究相結(jié)合,在以下幾個方面實現(xiàn)創(chuàng)新：一是將產(chǎn)業(yè)生命周期理論引入電信產(chǎn)業(yè),構(gòu)建了電信產(chǎn)業(yè)生命周期模型,并進行產(chǎn)業(yè)效率評價。二是企業(yè)競爭力理論引入企業(yè)成長理論中,構(gòu)建了電信運營企業(yè)成長模型和評價指標(biāo)體系。三是對中國三大電信運營企業(yè)成長能力進行評測和實證分析,得出三大運營企業(yè)成長能力的綜合評價結(jié)果,并提出其發(fā)展策略和管制建議。
[Abstract]:With the arrival of 3G era and mobile Internet era, the benefits of traditional business of telecom operators are increasing slowly. The change of competition pattern and the rapid development of technology have squeezed the space for telecom operators to grow. Therefore, in the new complex and changeable ecological environment, how to shape and maintain their own competitiveness, expand the market share of telecom operators, and achieve healthy growth are the problems that Chinese telecom operators need to study. This paper constructs the life cycle model of telecommunication industry from the angle of industry life cycle, and studies the growth of telecom operation enterprises in the era of mobile Internet from the point of view of enterprise competitiveness. Through the research on the index system and model construction of the growth evaluation of telecom operation enterprises, the paper puts forward the growth path of telecom operation enterprises, in order to explore the market competition strategy and mode to adapt to the new situation for the operators. It is of great significance for the sustainable development of the operating enterprises and the promotion of the value of the products of the enterprises. At the same time, through the in-depth analysis of the problems existing in the competition of the telecom operators, it is necessary to formulate the regulatory policies for the government supervision departments. Decision-making provides a scientific basis for reference. Based on the theories of management, marketing and economics, this paper studies the growth of telecom operators by using the theories and methods of enterprise competitiveness and enterprise growth. This paper focuses on the following contents: 1) based on the theory of industry life cycle, constructs the life cycle model of telecommunication industry, and evaluates the industrial efficiency. 2) based on the theory of enterprise competitiveness and the theory of enterprise growth. Based on the evaluation system of core competence, the paper constructs the growth index system of telecom operation enterprises, and evaluates the growth ability of three telecom operators by means of AHP method) based on the factors of enterprise growth. Combining with the statistics and forecast data in the past five years, the paper makes an empirical analysis on the growth ability of the three telecom operators. (5) by constructing and applying the growth model of telecom enterprises, we find out the favorable and unfavorable factors that affect the growth of telecom operators. And different internal and external factors have different effects on the growth of the operating enterprises, and provide feasible suggestions for the growth of telecom operators. Through theoretical and empirical research, this paper draws the following conclusions: 1) the telecommunications industry has entered a mature period, and the scale efficiency has gradually decreased. The core endogenous factors that affect the growth of telecom enterprises are mainly the financial operation ability and marketing ability of the enterprises. Resource utilization ability, learning and growth ability and network influence ability, external influencing factors are mainly national industrial policy and enterprise opportunity, from improving the level of financial management, enterprise marketing ability, resource management ability, establishing and perfecting the employment mechanism, To expand and excavate the cooperative relationship and so on, to provide a competitive strategy conducive to the long-term development of the telecom operation enterprises; at the same time, to improve the regulatory and regulatory system of telecommunications, This paper puts forward some feasible suggestions for the government to improve the regulation of telecommunication market. This paper combines theoretical analysis with empirical research to realize innovation in the following aspects: first, introducing the theory of industry life cycle into telecommunication industry, constructing the model of telecommunication industry life cycle, and evaluating the efficiency of industry. Secondly, the enterprise competitiveness theory is introduced into the enterprise growth theory, and the telecom operation enterprise growth model and evaluation index system are constructed. The third is to evaluate and analyze the growth ability of the three major telecom operators in China, and obtain the comprehensive evaluation results of the growth ability of the three major telecom operators, and put forward their development strategies and regulatory suggestions.
【學(xué)位授予單位】：北京郵電大學(xué)
【學(xué)位級別】：博士
【學(xué)位授予年份】：2013
【分類號】：F272;F626

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