本文選題：樂視網(wǎng) + 盈利模式��； 參考：《河南財經(jīng)政法大學(xué)》2017年碩士論文

【摘要】：中國互聯(lián)網(wǎng)在過去發(fā)展的二十年間,在獲取廣泛信息,給人們生活提供便利,促進人們之間的交流方面發(fā)揮了重要作用。淘寶使人們購物不需要出門,微信使得我們交流更加便捷,各大視頻網(wǎng)站的興起也充實了人們的生活娛樂。互聯(lián)網(wǎng)企業(yè)如雨后春筍般成立,各個視頻網(wǎng)站也紛紛成立,經(jīng)過激烈的競爭,2010年之后視頻網(wǎng)站經(jīng)過洗牌,形成了優(yōu)酷、愛奇藝、騰訊、樂視等幾家獨大的局面。不同的是,有些視頻網(wǎng)站一直處于虧損狀態(tài)。企業(yè)希望能夠賺取更多的利潤,因此企業(yè)對盈利模式漸漸開始重視,他們認識到適合自身的盈利模式才是企業(yè)可持續(xù)發(fā)展的關(guān)鍵,照搬外國模式是行不通的,因此對盈利模式的研究也越來越多。本文選取樂視網(wǎng)為例,是因為樂視是第一家盈利的視頻網(wǎng)站,對其盈利模式的研究,主要分析樂視網(wǎng)的盈利模式是什么,在價值鏈條上的每個環(huán)節(jié)如何創(chuàng)新經(jīng)營活動實現(xiàn)超額利潤,在此基礎(chǔ)上,分析樂視網(wǎng)盈利模式的構(gòu)成要素。本文在內(nèi)容上首先介紹了中國視頻網(wǎng)站的發(fā)展現(xiàn)狀和樂視網(wǎng)盈利模式的狀況,其次分析樂視網(wǎng)盈利模式的價值鏈、構(gòu)成要素、和在現(xiàn)有的盈利模式下企業(yè)財務(wù)狀況、與同行業(yè)優(yōu)酷土豆的盈利模式進行對比分析,最后發(fā)現(xiàn)樂視網(wǎng)在市場份額、收入結(jié)構(gòu)、用戶黏性等方面存在優(yōu)勢。但是也有籌資風(fēng)險、現(xiàn)金流短缺和擴大產(chǎn)業(yè)鏈帶來的技術(shù)人才壓力等不足。根據(jù)此對樂視提出進一步的優(yōu)化建議。
[Abstract]:In the past two decades, the Internet in China has played an important role in obtaining extensive information, providing convenience for people's life and promoting communication among people.Taobao allows people to shop without going out, WeChat makes our communication easier, and the rise of major video sites enriches people's lives and entertainment.Internet companies are springing up, and various video websites have been set up. After fierce competition, after 2010, video websites were reshuffled, forming Youku, iqiyi, Tencent, Letv and other unique situation.The difference is that some video sites have been at a loss.Enterprises want to earn more profits, so they begin to pay more attention to the profit model gradually. They realize that the profit model is the key to the sustainable development of the enterprise, and it is not feasible to copy the foreign model.Therefore, there are more and more research on profit model.This article chooses Letv net as an example, because Letv is the first profit video website, to its profit pattern research, mainly analyzes the Letv net profit pattern is what,On the basis of how to innovate the management activities to realize the excess profit in each link of the value chain, this paper analyzes the constituent elements of Letv net profit model.Firstly, this paper introduces the development of Chinese video websites and the profit model of Letv. Secondly, it analyzes the value chain, the elements of the profit model, and the financial situation of the enterprises under the existing profit model.Comparing with the profit model of Youku Tudou in the same industry, the paper finds out the advantage of Letv net in market share, income structure, user stickiness and so on.But there are also financing risks, cash flow shortages and the expansion of the industrial chain brought about by the pressure of technical personnel and other deficiencies.According to this put forward further optimization suggestion to Letv.
【學(xué)位授予單位】：河南財經(jīng)政法大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：F49;F275

【參考文獻】

相關(guān)期刊論文 前10條

1 劉焙;;商業(yè)模式及其創(chuàng)新——基于樂視網(wǎng)的案例分析[J];經(jīng)濟論壇;2016年06期

2 李偉民;易建剛;;互聯(lián)網(wǎng)企業(yè)的盈利模式研究[J];現(xiàn)代經(jīng)濟信息;2016年05期

3 呂曉軒;王素新;;中國分享型視頻網(wǎng)站盈利模式探析——以優(yōu)酷網(wǎng)為例[J];管理現(xiàn)代化;2015年01期

4 於軍;孟憲忠;;從企業(yè)實踐看跨界創(chuàng)新[J];企業(yè)管理;2014年09期

5 周芳;;基于生態(tài)價值鏈的移動互聯(lián)網(wǎng)產(chǎn)業(yè)盈利策略[J];企業(yè)經(jīng)濟;2014年03期

6 張海霞;;企業(yè)如何創(chuàng)建自己的盈利模式[J];中國內(nèi)部審計;2013年05期

7 張紀元;;移動互聯(lián)網(wǎng)業(yè)務(wù)產(chǎn)業(yè)鏈及盈利模式研究[J];互聯(lián)網(wǎng)天地;2013年04期

8 戴天婧;張茹;湯谷良;;財務(wù)戰(zhàn)略驅(qū)動企業(yè)盈利模式——美國蘋果公司輕資產(chǎn)模式案例研究[J];會計研究;2012年11期

9 李曉紅;朱輝穎;;視頻網(wǎng)站盈利模式與運作創(chuàng)新[J];重慶社會科學(xué);2012年10期

10 馬春華;;基于擴展杜邦分析法的我國中小企業(yè)盈利模式優(yōu)化路徑分析研究[J];經(jīng)濟問題探索;2012年10期

，

本文編號：1759403