本文選題：電子渠道 + 運(yùn)營效能提升��； 參考：《蘭州大學(xué)》2013年碩士論文

【摘要】：在移動(dòng)互聯(lián)網(wǎng)時(shí)代,國內(nèi)的幾家電信運(yùn)營商經(jīng)過多年的努力,已初步完成了渠道的基礎(chǔ)建設(shè),形成了實(shí)體渠道和電子渠道相結(jié)合的渠道運(yùn)營體系。 隨著互聯(lián)網(wǎng)和通信技術(shù)的快速發(fā)展,客戶的行為逐漸趨向于互聯(lián)網(wǎng)化,網(wǎng)絡(luò)客戶成為電信運(yùn)營商的戰(zhàn)略性成功要素；電信運(yùn)營商的業(yè)務(wù)轉(zhuǎn)型也對渠道提出了挑戰(zhàn)；海量客戶覆蓋、地價(jià)和人工成本上升,都讓實(shí)體渠道的傭金成本和營業(yè)廳建設(shè)、維護(hù)成本高居不下;來自客戶、業(yè)務(wù)和成本三方面的變化,給電信運(yùn)營商的渠道建設(shè)帶來新的挑戰(zhàn),這些因素都使得電信運(yùn)營商不得不考慮進(jìn)一步完善電子渠道,并提高其運(yùn)營效能。 本文以甘肅移動(dòng)電子渠道作為研究對象,通過介紹電子渠道的營銷理論及甘肅移動(dòng)電子渠道現(xiàn)狀等,分析運(yùn)營和管理過程中存在的一些問題,研究如何提升電子渠道的運(yùn)營效能,進(jìn)一步降低企業(yè)的運(yùn)營成本、促進(jìn)業(yè)務(wù)發(fā)展,期望能夠使甘肅移動(dòng)在激烈的市場競爭中獲得一定的優(yōu)勢。
[Abstract]:In the era of mobile Internet, after several years of efforts, several telecom operators in China have initially completed the basic construction of channels, forming a channel operation system combining entity channels with electronic channels.
With the rapid development of Internet and communication technology, customer behavior gradually tend to the Internet network, customers become strategic success factors of telecom operators; business transformation of telecom operators also poses a challenge to the channel; massive client coverage, land prices and labor costs rise, let the physical channel commission costs and business hall construction. Maintenance cost is high; from customers, changes in business and the cost of the three aspects, brings new challenges to the channel construction of telecom operators, these factors make the telecom operators have to consider further improvement of electronic channels, and improve its operational performance.
This paper takes Gansu mobile electronic channels as the research object, through the introduction of the status quo of electronic channel marketing theory and Gansu mobile electronic channels, analyzing some problems in the process of operation and management, the research on how to improve the operational performance of the electronic channels, to further reduce the operating costs of enterprises, promote business development, is expected to Gansu mobile to get some the advantage in the fierce market competition.

【學(xué)位授予單位】：蘭州大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F274;F626

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相關(guān)期刊論文 前3條

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本文編號：1753755