本文關(guān)鍵詞： 電信運(yùn)營商 信息經(jīng)營 產(chǎn)品策略 商務(wù)模式　出處：《昆明理工大學(xué)》2013年碩士論文　論文類型：學(xué)位論文

【摘要】：在市場(chǎng)經(jīng)濟(jì)高速發(fā)展的社會(huì)大環(huán)境下,我國電信運(yùn)營商順應(yīng)時(shí)代的潮流進(jìn)入了社會(huì)經(jīng)濟(jì)的循環(huán)圈。隨著人們生活節(jié)湊的加快,因信息不對(duì)稱而產(chǎn)生了許多新的商業(yè)模式,電信運(yùn)營商向社會(huì)開展多種形式的信息有償服務(wù),實(shí)現(xiàn)信息經(jīng)營企業(yè)化已成為電信運(yùn)營商的經(jīng)營策略。隨著移動(dòng)互聯(lián)網(wǎng)時(shí)代的到來,信息經(jīng)營活動(dòng)的全面展開,需要有與之相適應(yīng)的運(yùn)營模式和經(jīng)營理論做指導(dǎo)。研究信息經(jīng)營的現(xiàn)象與規(guī)律,總結(jié)經(jīng)驗(yàn)、探索趨勢(shì),對(duì)于現(xiàn)代信息經(jīng)營的實(shí)踐活動(dòng)具有重要意義。 本文對(duì)目前電信運(yùn)營商的信息經(jīng)營現(xiàn)狀進(jìn)行了研究和分析,結(jié)合作者長期管理x公司信息經(jīng)營業(yè)務(wù)的經(jīng)驗(yàn)和X公司的實(shí)際情況,明確了X公司信息經(jīng)營的思路和產(chǎn)品策略,梳理了x公司目前產(chǎn)品現(xiàn)狀,并對(duì)x公司信息經(jīng)營產(chǎn)品進(jìn)行了整體規(guī)劃,形成了查詢類、預(yù)訂類、通信助理類、行業(yè)信息類、融合類、綜合傳媒類幾大類信息產(chǎn)品,并對(duì)每一類產(chǎn)品的功能定義和商務(wù)模式進(jìn)行了規(guī)范。該產(chǎn)品規(guī)劃可以從較為實(shí)際的角度指導(dǎo)X公司信息經(jīng)營產(chǎn)品開發(fā)和業(yè)務(wù)開展,也可對(duì)整個(gè)電信行業(yè)的信息經(jīng)營策略研究做一些有益的補(bǔ)充。
[Abstract]:With the rapid development of the market economy, the telecom operators of our country have entered the circle of social economy in accordance with the trend of the times. With the acceleration of people's daily life, many new business models have emerged because of the asymmetry of information. With the advent of the era of mobile Internet, the telecom operators develop various forms of paid information services and realize the information management as a business strategy for the telecom operators. With the advent of the mobile Internet era, the information management activities have been carried out in an all-round way. Research on the phenomena and laws of information management, summing up experience and exploring the trend is of great significance to the practical activities of modern information management. In this paper, the current information management situation of telecom operators is studied and analyzed. Combined with the author's long-term experience in managing X company's information business and the actual situation of X Company, the ideas and product strategies of X Company's information management are clarified. Combing the current product situation of X Company, and planning the information management products of X Company as a whole, forming several kinds of information products, such as inquiry, reservation, communication assistant, industry information, fusion, comprehensive media, etc. The function definition and business model of each kind of products are standardized. The product planning can guide X company information management product development and business development from a more practical point of view. It can also do some useful supplement to the research of information management strategy of the whole telecommunication industry.
【學(xué)位授予單位】：昆明理工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F273.2;F626

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