【摘要】：改革開放以來,我圍民營建筑企業(yè)如雨后春筍般萌發(fā)眾多,但很多民營建筑企業(yè)僅生存3-5年即由于各種原因退出了市場,企業(yè)的非正常關(guān)閉會為社會帶來很多后遺癥,針對民營建筑企業(yè)的健康發(fā)展,目前建筑行業(yè)尚無有效的方式方法或示范性指導。當前圍際經(jīng)濟逐漸從次貸危機中走出困境,開始慢慢復蘇,我國在新一屆的政府領(lǐng)導下繼續(xù)持續(xù)推進改革,圍內(nèi)經(jīng)濟也將持續(xù)快速的發(fā)展。根據(jù)圍家規(guī)劃,我圍未來的城市化、城鎮(zhèn)化發(fā)展無疑為建筑業(yè)提供巨大的市場前景,民營建筑企業(yè)的發(fā)展將又面臨一個新的高峰期,如何促進民營建筑企業(yè)健康的成長和發(fā)展是一個值得關(guān)注的話題�；诖�,本文將以FX民營建筑企業(yè)為研究對象,對其未來的發(fā)展戰(zhàn)略進行詳細探討。 筆者對FX民營建筑企業(yè)的現(xiàn)狀和內(nèi)外部環(huán)境詳細介紹,然后利用戰(zhàn)略管理相關(guān)理論對其進行戰(zhàn)略分析。首先,運用PEST模型對FX民營建筑工程公司所處的宏觀環(huán)境,即政治、經(jīng)濟、社會文化和技術(shù)四個方面的宏觀環(huán)境逐一進行了分析,同時也進行了競爭環(huán)境分析。其次,運用VRIO模型對公司的現(xiàn)有資源和相關(guān)能力進行分析,發(fā)掘出了FX民營企業(yè)的核心競爭力�；谝陨戏治鼋Y(jié)果,最后運用SWOT戰(zhàn)略分析模型對FX民營建筑企業(yè)內(nèi)外部環(huán)境的優(yōu)勢、劣勢、機會和威脅進行了綜合分析,并運用定量戰(zhàn)略計劃矩陣(QSPM)對四種備擇戰(zhàn)略進行定量評價,得出SO戰(zhàn)略是FX民營建筑企業(yè)發(fā)展最佳的戰(zhàn)略。在此基礎上,分別從公司層、競爭層和職能層提出了FX民營建筑企業(yè)發(fā)展的具體戰(zhàn)略實施措施——產(chǎn)品多元化、區(qū)域?qū)Ｗ�、核心文化建設、人才儲備和品牌發(fā)展五個方面的具體戰(zhàn)略。最后,本文對戰(zhàn)略實施的風險進行分析,并制定了相應的風險控制措施。 FX民營建筑工程公司是典型的民營建筑企業(yè).正處于快速發(fā)展的重要時期。通過本文的研究,為公司未來發(fā)展確定了重要的戰(zhàn)略措施,使公司在未來的經(jīng)營管理過程中有了科學的戰(zhàn)略方向、明確的戰(zhàn)略指導、前瞻性的戰(zhàn)略實施風險控制,而且可以層層落實,本文的分析對我國民營建筑企業(yè)具有一定的推廣性。同時,本文的研究對民營建筑企業(yè)公司發(fā)展戰(zhàn)略的制定具有一定的借鑒價值。
[Abstract]:Since the reform and opening up, I have been springing up a lot of private construction enterprises, but many private construction enterprises have left the market for only 3-5 years because of various reasons. The abnormal closure of enterprises will bring a lot of social sequelae. In view of the healthy development of private construction enterprises, there are no effective methods or exemplary guidance for the construction industry at present. At present, the surrounding economy is gradually emerging from the plight of the subprime mortgage crisis and gradually recovering. Under the leadership of the new government, our country will continue to push forward the reform, and the inside economy will continue to develop rapidly. According to the family plan, the urbanization and urbanization in the future will undoubtedly provide a huge market prospect for the construction industry, and the development of private construction enterprises will face a new peak period. How to promote the healthy growth and development of private construction enterprises is a topic worthy of attention. Based on this, this article will take FX private construction enterprise as the research object, carries on the detailed discussion to its future development strategy. The author introduces the current situation and internal and external environment of FX private construction enterprises in detail, and then makes a strategic analysis of FX private construction enterprises by using the relevant theory of strategic management. Firstly, this paper analyzes the macro environment of FX private construction engineering company, that is, political, economic, social culture and technology, by using pest model. At the same time, it also analyzes the competitive environment. Secondly, using VRIO model to analyze the existing resources and related capabilities of the company, excavating the core competitiveness of FX private enterprises. Based on the above analysis results, the SWOT strategic analysis model is used to analyze the strengths, weaknesses, opportunities and threats of the internal and external environment of FX private construction enterprises. The quantitative strategic planning matrix (QSPM) is used to quantitatively evaluate the four alternative strategies. It is concluded that the so strategy is the best strategy for the development of FX private construction enterprises. On this basis, respectively from the company level, competition layer and function level, put forward the FX private construction enterprise development specific strategy implementation measures-product diversification, regional focus, core culture construction, Talent reserve and brand development in five aspects of the specific strategy. Finally, this paper analyzes the risk of the implementation of the strategy, and formulates the corresponding risk control measures. FX Private Construction Engineering Company is a typical private construction enterprise. Is in an important period of rapid development. Through the research of this paper, the important strategic measures are determined for the future development of the company, so that the company has a scientific strategic direction, clear strategic guidance and forward-looking strategic implementation risk control in the future management process. And can be implemented layer by layer, the analysis of private construction enterprises in China has a certain generalization. At the same time, the research of this paper has certain reference value for the development strategy of private construction enterprises.
【學位授予單位】：西南交通大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F272;F426.92

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