本文選題：商業(yè)模式 + 創(chuàng)新��； 參考：《中南大學(xué)》2013年碩士論文

【摘要】：隨著全球紡織服裝業(yè)產(chǎn)業(yè)結(jié)構(gòu)調(diào)整和商貿(mào)一體化整合,商業(yè)模式創(chuàng)新已成為我國從“服裝生產(chǎn)民國”向“服裝品牌強國”進軍的關(guān)鍵環(huán)節(jié)。我國服裝企業(yè)現(xiàn)實背景是困境、挑戰(zhàn)和機遇并存,業(yè)界正努力探討沖出瓶頸、迎接挑戰(zhàn)的有效舉措,并對研究成果寄予厚望。 本文是以曾經(jīng)引領(lǐng)中國服裝行業(yè)的大明星企業(yè)ED公司為主體,研究其舊商業(yè)模式及實施效果,分析其在短期內(nèi)從發(fā)展巔峰到迅速衰退的成因。同時,本文將參考國內(nèi)、外對商業(yè)模式研究的大量文獻,并依據(jù)戰(zhàn)略管理經(jīng)典理論分析法,結(jié)合服裝行業(yè)特色的相關(guān)理論,對ED公司現(xiàn)今狀況進行行業(yè)競爭勢態(tài)分析；然后針對性制定出ED公司重整旗鼓的創(chuàng)新商業(yè)模式設(shè)計目標(biāo)和設(shè)計原則;并對業(yè)內(nèi)四個具有代表意義的現(xiàn)存和潛在競爭對手的商業(yè)模式進行詳細(xì)解析,從中獲取借鑒和參考；最后設(shè)計出一套符合ED公司現(xiàn)狀的“多維度”創(chuàng)新商業(yè)模式。同時論述該新模式的競爭優(yōu)勢以及企業(yè)內(nèi)部可行的實施保障,對可預(yù)見性問題進行詳細(xì)分析、提供解決方案和進行效果評測,并樂觀展望未來。 總之,本文的目的是朝著中國紡織行業(yè)產(chǎn)業(yè)升級的目標(biāo),提供了一個創(chuàng)新的商業(yè)模式參考。
[Abstract]:With the adjustment of the global textile and clothing industry structure and the integration of commerce and commerce, the innovation of business model has become the key link of our country's march from "the Republic of clothing production" to "clothing brand power". The realistic background of China's garment enterprises is dilemma, challenges and opportunities coexist. The industry is trying to find out the bottleneck, meet the challenges of effective measures, and place great hopes on the research results. In this paper, Ed Company, a big star company, which once led China's garment industry, is taken as the main body to study its old business model and its implementation effect, and to analyze the causes of its development from peak to rapid decline in the short term. At the same time, this paper will refer to a large number of domestic and foreign research on the business model, and according to the classical theory of strategic management analysis, combined with the clothing industry characteristics of the relevant theory, the current situation of Ed company industry competition analysis; Then, the author formulates the innovative business model design goal and design principle of Ed company, and analyzes the business model of four representative existing and potential competitors in the industry in detail, so as to draw lessons from it. Finally, a set of multi-dimensional innovative business model is designed according to the current situation of Ed Company. At the same time, it discusses the competitive advantage of the new model and the feasible implementation guarantee within the enterprise, analyzes the predictability problem in detail, provides the solution and the evaluation of the effect, and looks forward to the future optimistically. In a word, the purpose of this paper is to provide an innovative business model reference to the upgrading of China's textile industry.
【學(xué)位授予單位】：中南大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F273.1;F426.86

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本文編號：1956146