【摘要】：正在知識經(jīng)濟(jì)背景下,企業(yè)間的競爭已經(jīng)從單純依靠有形資產(chǎn)的規(guī)模擴(kuò)張向依靠技術(shù)、品牌、人力資源、企業(yè)聲譽等無形資產(chǎn)的管理轉(zhuǎn)變,無形資產(chǎn)越來越成為決定與提升企業(yè)價值的關(guān)鍵因素。本文以筆者調(diào)查的以飲料和冰品為主要產(chǎn)品的A企業(yè)為例,對制造企業(yè)開展無形資產(chǎn)價值管理進(jìn)行淺析。
[Abstract]:Under the background of knowledge economy, competition among enterprises has changed from relying solely on the scale expansion of tangible assets to relying on the management of intangible assets such as technology, brand, human resources, corporate reputation, etc. Intangible assets increasingly become the key factor to determine and enhance the value of enterprises. In this paper, the author investigated the beverage and ice products as the main products of the A enterprise as an example, the manufacturing enterprises to carry out intangible asset value management.
【作者單位】： 長春理工大學(xué);東北師范大學(xué);
【基金】：" target="_blank">吉林省科技廳項目“核心競爭力提升視角下吉林省制造業(yè)無形資產(chǎn)價值管理實證研究”<20130420053FG> %E7%9A%84%E9%98%B6%E6%AE%B5%E6%80%A7%E6%88%90%E6%9E%9C" target="_blank"> 吉林省教育廳項目“價值提升視角下吉林省制造業(yè)無形資產(chǎn)管理對策研究”<吉教科文合字[2014]第17號>的階段性成果
【分類號】：F275
，

本文編號：2395731