本文關(guān)鍵詞： 中小企業(yè) 國際化程度 企業(yè)資源 跨國創(chuàng)業(yè)導(dǎo)向 營銷創(chuàng)新　出處：《江蘇大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

【摘要】：隨著經(jīng)濟(jì)全球化的快速發(fā)展,我國中小企業(yè)也積極融入全球經(jīng)濟(jì)體系,并為我國國際化生產(chǎn)貢獻(xiàn)了重要力量。與此同時,企業(yè)國際化能力被認(rèn)為是確保中小企業(yè)生存和發(fā)展的必要因素,也是“一帶一路”戰(zhàn)略不可忽視的推進(jìn)力量,更被視為衡量國家和地區(qū)層面競爭績效的重要標(biāo)準(zhǔn)。但是目前我國中小企業(yè)國際化面臨著許多困難,如新興國家的迅速崛起、企業(yè)流動資金偏緊、稅費(fèi)負(fù)擔(dān)偏重、人才緊缺等,因此急需獲得科學(xué)有效的理論指導(dǎo)。學(xué)術(shù)界對于中小企業(yè)國際化的研究多是以發(fā)達(dá)國家中小企業(yè)為研究對象,對我國中小企業(yè)國際化發(fā)展不具有普適性。因此,對于我國中小企業(yè)憑借哪些優(yōu)勢展開跨國經(jīng)營問題的研究尤為重要。資源基礎(chǔ)理論認(rèn)為每個企業(yè)都是獨(dú)特資源的組合,盡管相對于大型跨國企業(yè),中小企業(yè)在市場力量和規(guī)模效應(yīng)方面有所欠缺,但其本身也具備在國際化過程中由資源所帶來的相對優(yōu)勢。因此,本文從資源基礎(chǔ)理論出發(fā),研究不同的資源對中小企業(yè)國際化程度造成的直接影響。由于在中小企業(yè)國際化過程中,跨國創(chuàng)業(yè)導(dǎo)向與中小企業(yè)跨國發(fā)展意愿有密不可分的關(guān)系,而營銷創(chuàng)新代表了中小企業(yè)開拓海外市場的能力,因此將跨國創(chuàng)業(yè)導(dǎo)向和企業(yè)營銷創(chuàng)新加入研究模型,探索企業(yè)資源對其的影響以及它們與企業(yè)國際化程度之間的關(guān)系。本文將企業(yè)資源劃分為企業(yè)家能力、財務(wù)資源、人力資源以及關(guān)系網(wǎng)絡(luò)四個部分,分別探討不同企業(yè)資源、跨國創(chuàng)業(yè)導(dǎo)向、企業(yè)營銷創(chuàng)新與國際化程度之間的關(guān)系。利用調(diào)查問卷收集的江浙兩省內(nèi)制造業(yè)國際化中小企業(yè)的數(shù)據(jù)進(jìn)行實證分析,結(jié)果如下:(1)企業(yè)家能力、財務(wù)資源、人力資源以及關(guān)系網(wǎng)絡(luò)有利于中小企業(yè)國際化程度的提高;(2)企業(yè)家能力、人力資源以及關(guān)系網(wǎng)絡(luò)與中小企業(yè)跨國創(chuàng)業(yè)導(dǎo)向正相關(guān),財務(wù)資源對中小企業(yè)跨國創(chuàng)業(yè)導(dǎo)向的影響不顯著;(3)財務(wù)資源與人力資源對企業(yè)營銷創(chuàng)新有正向影響作用,企業(yè)家能力和關(guān)系網(wǎng)絡(luò)對企業(yè)營銷創(chuàng)新影響不顯著;(4)跨國創(chuàng)業(yè)導(dǎo)向?qū)χ行∑髽I(yè)營銷創(chuàng)新和國際化程度都有正向促進(jìn)作用,營銷創(chuàng)新對中小企業(yè)國際化程度也有正向影響。最后,基于研究結(jié)論,本文對我國中小企業(yè)以及政府提出若干建議,以期為中小企業(yè)國際化資源的構(gòu)建提供幫助,并且為政府提高中小企業(yè)國際化程度提供政策思路。
[Abstract]:With the rapid development of economic globalization, the small and medium-sized enterprises of our country have also been actively integrated into the global economic system, and have contributed an important force to our international production at the same time. The ability of enterprise internationalization is regarded as the essential factor to ensure the survival and development of small and medium-sized enterprises, and it is also the driving force that can not be ignored in Belt and Road strategy. But at present, the internationalization of SMEs in China faces many difficulties, such as the rapid rise of emerging countries and the tight liquidity of enterprises. Because of the heavy burden of taxes and fees and the shortage of talents, it is urgent to obtain scientific and effective theoretical guidance. The academic research on the internationalization of small and medium-sized enterprises is mostly focused on the small and medium-sized enterprises in developed countries as the research object. It is not universal for the internationalization development of small and medium-sized enterprises in China. It is particularly important to study the advantages of Chinese SMEs in transnational management. Resource-based theory holds that each enterprise is a unique combination of resources, although compared with large multinational enterprises. SMEs lack market power and scale effect, but they also have the relative advantages brought by resources in the process of internationalization. Therefore, this paper starts from the resource-based theory. This paper studies the direct impact of different resources on the degree of internationalization of SMEs. Because in the process of internationalization of SMEs, the orientation of transnational entrepreneurship is closely related to the willingness of transnational development of SMEs. Marketing innovation represents the ability of small and medium-sized enterprises to open up overseas markets, so transnational entrepreneurial orientation and enterprise marketing innovation are added to the research model. To explore the impact of enterprise resources on them and the relationship between them and the degree of enterprise internationalization. This paper divides enterprise resources into four parts: entrepreneur ability, financial resources, human resources and relationship network. This paper discusses the relationship between different enterprise resources, transnational entrepreneurial orientation, marketing innovation and internationalization degree, and makes an empirical analysis on the data collected by questionnaire from SMEs in Jiangsu and Zhejiang provinces. The results are as follows: 1) Entrepreneurial ability, financial resources, human resources and relationship networks are beneficial to the internationalization of small and medium-sized enterprises; (2) Entrepreneurial ability, human resource and relationship network are positively related to transnational entrepreneurial orientation of SMEs, while financial resources have no significant influence on transnational entrepreneurial orientation of SMEs; 3) Financial resources and human resources have a positive effect on marketing innovation, while entrepreneurial ability and relationship network have no significant impact on marketing innovation. 4) Transnational entrepreneurial orientation has positive effects on marketing innovation and internationalization of SMEs, and marketing innovation has a positive impact on the degree of internationalization of SMEs. Finally, based on the conclusion of the research. This paper puts forward some suggestions to the small and medium-sized enterprises and the government in order to provide help for the construction of the internationalization resources of the small and medium-sized enterprises and to provide the policy ideas for the government to improve the degree of the internationalization of the small and medium-sized enterprises.
【學(xué)位授予單位】：江蘇大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：F276.3;F125

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