【摘要】：隨著新經(jīng)濟(jì)時(shí)代的到來(lái)，以電子化、信息化、自動(dòng)化、網(wǎng)絡(luò)化、數(shù)字化為代表的新經(jīng)濟(jì)浪潮直接影響并沖擊著傳統(tǒng)企業(yè)的發(fā)展，它將給傳統(tǒng)企業(yè)帶來(lái)發(fā)展的機(jī)遇和巨大的挑戰(zhàn)。在此背景下，傳統(tǒng)企業(yè)的商務(wù)e化工作，特別是營(yíng)銷e化工作必將成為傳統(tǒng)企業(yè)經(jīng)營(yíng)管理需要面臨的一個(gè)重要研究課題。其中，客戶關(guān)系管理作為企業(yè)e化的前向系統(tǒng)和營(yíng)銷e化的核心內(nèi)容是最直接、最能為企業(yè)帶來(lái)效益，并在整個(gè)企業(yè)業(yè)務(wù)流程的重組和形成新的經(jīng)營(yíng)管理模式中貫穿于始終，它是企業(yè)營(yíng)銷e化工作的首要階段，也是最關(guān)鍵的一個(gè)階段。
[Abstract]:With the arrival of the new economic era, the wave of new economy represented by electronization, informatization, automation, networking and digitalization directly affects and impacts the development of traditional enterprises. It will bring opportunities and great challenges to the development of traditional enterprises. Under this background, the traditional business e-business work, especially the marketing e-work, will become an important research subject that the traditional enterprise management needs to face. Among them, customer relationship management, as the core content of e-oriented system and marketing e -, is the most direct and can bring benefits to the enterprise, and runs through the whole business process reorganization and the formation of a new business management model. It is the first stage and the most critical stage of the e-marketing work of the enterprise.
【作者單位】： 山東大學(xué)威海分校商學(xué)系
【分類號(hào)】：F274

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1 閆濤蔚;新經(jīng)濟(jì)背景下的企業(yè)營(yíng)銷e化[J];商業(yè)研究;2002年09期

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