【摘要】：進(jìn)入21世紀(jì)以來,隨著信息技術(shù)和網(wǎng)絡(luò)技術(shù)的迅猛發(fā)展,傳統(tǒng)的企業(yè)信息管理系統(tǒng)形勢發(fā)生了巨大的變化�，F(xiàn)階段,影響銀行生存和發(fā)展的關(guān)鍵問題是如何在全球貿(mào)易體系中贏得一席之地,提高市場影響力,獲取相對穩(wěn)定的客戶資源�？蛻絷P(guān)系管理將客戶視為企業(yè)最重要的資源,是一種全新的管理理念,它通過不斷完善客戶體驗,滿足客戶的需求,深入客戶理解,提供優(yōu)質(zhì)的客戶服務(wù),從而改善銀行和客戶的關(guān)系,提高銀行競爭力。農(nóng)行對公業(yè)務(wù)營銷CRM系統(tǒng)以客戶關(guān)系管理理念為指導(dǎo),通過信息技術(shù),進(jìn)行有針對性的精確營銷,從而為客戶提供個性化的體驗,為銀行改善經(jīng)營效率、提高管理效果,提供技術(shù)支持。論文以農(nóng)行浙江省分行對公業(yè)務(wù)營銷客戶關(guān)系管理領(lǐng)域為研究范圍,研究和設(shè)計并實現(xiàn)了一套農(nóng)行對公業(yè)務(wù)營銷客戶關(guān)系管理系統(tǒng),滿足信息化條件下農(nóng)行浙江省分行動態(tài)變化的客戶關(guān)系管理需求。論文通過捕獲農(nóng)行對公業(yè)務(wù)營銷領(lǐng)域中多個用戶的需求,形成了系統(tǒng)的功能性需求和非功能性需求,在此基礎(chǔ)上進(jìn)行客戶管理、營銷管理和服務(wù)支持等模塊的業(yè)務(wù)建模。同時,采用傳統(tǒng)的B/S三層架構(gòu),以SOA體系結(jié)構(gòu)模型為基礎(chǔ),設(shè)計了系統(tǒng)的構(gòu)架模型,并給出了績效評估算法、系統(tǒng)網(wǎng)絡(luò)方案、系統(tǒng)數(shù)據(jù)庫的設(shè)計細(xì)節(jié)。最后,通過Web Services和Ajax等技術(shù),給出了功能的具體實現(xiàn)過程和系統(tǒng)的運(yùn)行效果,以及系統(tǒng)的測試結(jié)果。
[Abstract]:Since the 21st century, with the rapid development of information technology and network technology, the situation of traditional enterprise information management system has changed greatly. At present, the key problem that affects the survival and development of banks is how to win a place in the global trading system, improve market influence and obtain relatively stable customer resources. Customer relationship management regards the customer as the most important resource of the enterprise. It is a brand new management concept. It can continuously improve the customer experience, meet the needs of the customer, deepen the understanding of the customer, and provide high quality customer service. In order to improve the relationship between banks and customers, improve the competitiveness of banks. Based on the concept of customer relationship management, Agricultural Bank of China (ABC) makes accurate marketing by means of information technology, which can provide individualized experience for customers, improve management efficiency and management effect for banks. Provide technical support. In this paper, a customer relationship management system is designed and implemented in the field of customer relationship management in the marketing of public business in the Zhejiang Branch of Agricultural Bank of China. To meet the needs of dynamic change of customer relationship management of Agricultural Bank of China Zhejiang Branch under the condition of informatization. By capturing the needs of many users in the field of public business marketing, the paper forms the functional requirements and non-functional requirements of the system. On the basis of this, the business modeling of the modules such as customer management, marketing management and service support is carried out. At the same time, based on the SOA architecture model and the traditional B / S three-tier architecture, the system architecture model is designed, and the performance evaluation algorithm, the system network scheme and the design details of the system database are given. Finally, through the Web Services and Ajax technology, the realization process of the function, the running effect of the system and the test results of the system are given.
【學(xué)位授予單位】：電子科技大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：TP311.52
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本文編號：2308559