【摘要】：近幾十年來全世界零售市場蓬勃發(fā)展，，在2002年世界500強中，零售行業(yè)占近10%的比例，成為僅次于銀行的第二大行業(yè)。目前，零售行業(yè)面臨著巨大的挑戰(zhàn)，多種業(yè)態(tài)競爭加劇，人力、租金等經(jīng)營成本上漲過快等“寒流”沖擊著零售行業(yè)。 經(jīng)過多年的發(fā)展，POS收銀系統(tǒng)、ERP、商業(yè)智能(BW)、供應(yīng)鏈管理(SCM)與客戶關(guān)系管理(CRM)等產(chǎn)品大大地擴展了中國連鎖零售業(yè)企業(yè)的信息化管理范圍，通過信息系統(tǒng)的建設(shè)代替了傳統(tǒng)零售業(yè)的大量手工制單和紙質(zhì)化的交易結(jié)算方式。但是，如何利用信息系統(tǒng)快速、準確地對商品品類毛利、坪效、銷售額、銷售預(yù)測等與經(jīng)營決策相關(guān)的關(guān)鍵性業(yè)務(wù)數(shù)據(jù)進行深入分析；如何實現(xiàn)業(yè)務(wù)數(shù)據(jù)集成并適時與財務(wù)系統(tǒng)集成，實現(xiàn)財務(wù)業(yè)務(wù)一體化等問題仍然是零售行業(yè)需要面對和解決的問題。 本文基于以上零售行業(yè)面臨的種種問題以及零售行業(yè)銷售系統(tǒng)的應(yīng)用現(xiàn)狀，以統(tǒng)一化、集團化的管理思想，結(jié)合軟件技術(shù)設(shè)計并實現(xiàn)零售行業(yè)的銷售系統(tǒng)。旨在幫助零售企業(yè)在銷售管理環(huán)節(jié)提高管理水平、降低運營成本、提高市場競爭力。本文將沿著現(xiàn)狀調(diào)研、系統(tǒng)設(shè)計、系統(tǒng)實現(xiàn)和上線支持維護的路線展開工作。 首先，對零售企業(yè)進行全面的調(diào)研，分析零售企業(yè)目前存在的具體問題和難點。其次，根據(jù)這些問題和難點，設(shè)計銷售系統(tǒng)的框架結(jié)構(gòu)及功能模塊。通過SAPRetail ERP+SAP BW+門店系統(tǒng)的架構(gòu)搭建，主要實現(xiàn)：銷售系統(tǒng)、財務(wù)系統(tǒng)、采購系統(tǒng)、結(jié)算管理、庫存管理系統(tǒng)、BW數(shù)據(jù)分析系統(tǒng)功能并實現(xiàn)多系統(tǒng)之間數(shù)據(jù)交互與集成的方案。最后，通過對系統(tǒng)的開發(fā)和部署，現(xiàn)場聯(lián)調(diào)及最終的用戶測試驗證，成功驗證了方案的可行性，實現(xiàn)了零售企業(yè)的進銷存、結(jié)算管理和財務(wù)系統(tǒng)的聯(lián)動及BW數(shù)據(jù)分析，實現(xiàn)集團對門店的聯(lián)動和管控等，幫助零售企業(yè)提高管理水平，以及在市場中的競爭力。
[Abstract]:In recent decades, the world retail market has been booming. In 2002, among the top 500 in the world, the retail industry accounted for nearly 10%, becoming the second largest industry after the banks. At present, the retail industry is facing a huge challenge, the competition of various forms of business is intensified, the cost of operation, such as manpower, rent, etc., rises too fast, and so on "cold current" impacts the retail industry. After years of development, such products as POS cash register system (ERP), business intelligence (BW), supply chain management (SCM) and customer relationship management (CRM) have greatly expanded the information management scope of Chinese chain retail enterprises. Through the construction of information system, the traditional retail trade of a large number of manual order-making and paper-based transaction settlement. However, how to use the information system to quickly and accurately analyze the key business data related to business decision, such as gross profit, flat effect, sales volume, sales forecast and so on; How to realize business data integration and timely integration with financial system, and how to realize financial business integration are still problems that the retail industry needs to face and solve. Based on the above problems of retail industry and the application of retail sales system, this paper designs and implements the retail sales system by unifying and collectivizing management thinking and combining software technology. The aim of this paper is to help retail enterprises improve management level, reduce operating cost and improve market competitiveness in sales management. This paper will work along the status quo survey, system design, system implementation and online support maintenance route. First of all, a comprehensive survey of retail enterprises, analysis of the current retail enterprises specific problems and difficulties. Secondly, according to these problems and difficulties, the frame structure and function module of sales system are designed. Based on the structure of SAP BW store system of SAP Retail ERP, this paper mainly implements: sales system, finance system, purchasing system, settlement management system, inventory management system and data analysis system function of BW, and realizes data interaction and integration among multiple systems. Finally, through the development and deployment of the system, field connection and final user testing and verification, the feasibility of the scheme is verified successfully, and the purchase, sale and storage of retail enterprises, the linkage of settlement management and financial system, and the analysis of BW data are realized. To achieve the group's linkage and control of stores, to help retailers improve their management and competitiveness in the market.
【學(xué)位授予單位】：電子科技大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：TP311.52

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