本文選題：產(chǎn)險(xiǎn)公司 + 提升銷��； 參考：《管理世界》2004年04期

【摘要】：正 改革開(kāi)放以來(lái),我國(guó)保險(xiǎn)業(yè)保持了30％以上的高增長(zhǎng)速度,但產(chǎn)險(xiǎn)業(yè)即使在近年高速發(fā)展時(shí)期,其增長(zhǎng)率也一直在12％左右徘徊,遠(yuǎn)遠(yuǎn)落后于壽險(xiǎn)市場(chǎng)。同時(shí),非壽險(xiǎn)市場(chǎng)上最具增長(zhǎng)潛力的個(gè)險(xiǎn)市場(chǎng)的產(chǎn)品創(chuàng)新速度緩慢,難以有效解決非壽險(xiǎn)個(gè)人產(chǎn)品單均保費(fèi)少、市場(chǎng)化程度高、個(gè)性化需求大、價(jià)格彈性高、傳統(tǒng)的展業(yè)方式的高成本低效率的問(wèn)題,導(dǎo)致目前我國(guó)產(chǎn)險(xiǎn)公司個(gè)險(xiǎn)產(chǎn)品的創(chuàng)新速度明顯落后于壽險(xiǎn)個(gè)人業(yè)務(wù)市場(chǎng)和法人非壽險(xiǎn)市場(chǎng)。 本文從我國(guó)產(chǎn)險(xiǎn)公司個(gè)險(xiǎn)產(chǎn)品降低綜合成本與提升銷售績(jī)效對(duì)接的角度出發(fā),提出一些產(chǎn)品創(chuàng)新的方向。 (一)以顧客、產(chǎn)品和產(chǎn)品組合、銷售方式這3個(gè)緯度為基礎(chǔ)的產(chǎn)品銷售與價(jià)格政策的有效對(duì)接 以客戶關(guān)系管理為核心
[Abstract]:Since the reform and opening up, China's insurance industry has maintained a high growth rate of more than 30%, but even in the period of rapid development in recent years, the growth rate of the property insurance industry has been hovering around 12%, far behind the life insurance market. At the same time, the non-life insurance market, which has the greatest growth potential, is slow in product innovation, so it is difficult to effectively solve the non-life insurance individual product single average premium, high degree of marketization, large personalized demand, high price elasticity. Because of the high cost and low efficiency of the traditional exhibition mode, the innovation speed of the individual insurance products of the property insurance companies in our country obviously lags behind the personal business market of life insurance and the non-life insurance market of legal person at present. From the point of view of lowering the comprehensive cost and improving the sales performance of the individual insurance products of Chinese property insurance companies, this paper puts forward some directions of product innovation. (I) effective docking of product sales and price policies based on customer, product and product mix, and sales mode, with customer relationship management as the core
【作者單位】： 特華投資博士后站
【分類號(hào)】：F842.3

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2 陳t熭，

本文編號(hào)：2093447