本文選題：流量型客戶 + 存在問題��； 參考：《中小企業(yè)管理與科技(下旬刊)》2016年02期

【摘要】：進(jìn)入4G時代,移動互聯(lián)網(wǎng)迅猛發(fā)展,流量經(jīng)營成為電信運營商經(jīng)營轉(zhuǎn)型的主旋律,流量型客戶由此成為YC移動的核心客戶,成為企業(yè)收入的主要貢獻(xiàn)者。然而由于客戶年齡、職業(yè)等方面的差異性,單一產(chǎn)品地簡單營銷已經(jīng)難以滿足客戶差異化的需求。在此背景下,如何借助4G發(fā)展之勢,為客戶提供更加優(yōu)質(zhì)的產(chǎn)品和服務(wù),有效構(gòu)建客戶關(guān)系,促使企業(yè)和客戶實現(xiàn)雙贏,成為YC移動市場營銷工作中的焦點問題。
[Abstract]:In the 4G era, with the rapid development of mobile Internet, traffic management has become the main theme of telecom operators' business transformation. Thus, traffic customers become the core customers of YC Mobile, and become the main contributors of enterprise income. However, because of the difference of customer's age and occupation, the simple marketing of single product has been difficult to meet the needs of customer differentiation. In this context, how to provide customers with more high-quality products and services, effectively build customer relationships, and promote win-win situation between enterprises and customers has become the focus of YC mobile marketing work with the help of 4G development.
【作者單位】： 上海理工大學(xué)管理學(xué)院;上海理工大學(xué);
【分類號】：F274;F626

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