發(fā)布時(shí)間：2018-05-24 18:02

  本文選題：個(gè)人金融業(yè)務(wù) + 銀行營銷�。� 參考：《中南大學(xué)》2013年碩士論文

【摘要】：快速成長的中國經(jīng)濟(jì)和持續(xù)積累的國民財(cái)富,為我國銀行業(yè)個(gè)人金融業(yè)務(wù)的持續(xù)快速發(fā)展提供了持久的動(dòng)力。收入的增加和投資理念的轉(zhuǎn)變,使得個(gè)人對(duì)銀行的依賴從單一的儲(chǔ)蓄存款需求階段進(jìn)入到集儲(chǔ)蓄、投資、融資于一體的全方位個(gè)人金融需求階段。在客戶需求的推動(dòng)下,個(gè)人金融業(yè)務(wù)的發(fā)展將成為商業(yè)銀行利潤增長的新空間。對(duì)中行紹興分行來說,隨著外資銀行、股份制銀行紛紛進(jìn)駐,銀行業(yè)競爭更加激烈,拓展個(gè)人金融業(yè)務(wù)市場,是該行新的利潤來源和業(yè)務(wù)增長點(diǎn)。 本文以中行紹興分行的個(gè)人金融業(yè)務(wù)為研究對(duì)象,采用系統(tǒng)分析法和比較分析法,重點(diǎn)著眼于紹興分行個(gè)人金融業(yè)務(wù)規(guī)模現(xiàn)狀和發(fā)展環(huán)境的分析。通過對(duì)經(jīng)營現(xiàn)狀的深入分析,指出中行紹興分行個(gè)人金融業(yè)務(wù)發(fā)展中存在的優(yōu)勢(shì)和問題；通過發(fā)展環(huán)境的分析,指出中行紹興分行個(gè)人金融業(yè)務(wù)發(fā)展所面臨的機(jī)遇和威脅；最后,借鑒國內(nèi)外優(yōu)秀實(shí)踐經(jīng)驗(yàn),總結(jié)出中行紹興分行拓展個(gè)人金融業(yè)務(wù)的策略,即創(chuàng)新業(yè)務(wù)產(chǎn)品、加強(qiáng)客戶營銷、管理客戶關(guān)系和控制業(yè)務(wù)風(fēng)險(xiǎn),以期指導(dǎo)中行紹興分行個(gè)人金融業(yè)務(wù)的拓展。圖27幅,表6個(gè),參考文獻(xiàn)74篇。
[Abstract]:The rapid growth of China's economy and the continuous accumulation of national wealth have provided a lasting impetus for the sustained and rapid development of personal financial services in China's banking industry. With the increase of income and the change of investment idea, the individual's dependence on the bank has changed from the stage of single savings deposit demand to the omni-directional personal financial demand stage which integrates savings, investment and financing. Driven by customer demand, the development of personal financial business will become a new space for commercial banks to increase their profits. For Bank of China Shaoxing Branch, with foreign banks and joint-stock banks in succession, the banking industry is more competitive. Expanding the personal financial business market is the new profit source and business growth point of the bank. This paper takes the personal financial business of Shaoxing Branch of Bank of China as the research object, adopts the system analysis method and the comparative analysis method, focusing on the analysis of the scale and development environment of the individual financial business of Shaoxing Branch. Through the deep analysis of the present management situation, this paper points out the advantages and problems existing in the development of the personal financial business of Shaoxing Branch of Bank of China, points out the opportunities and threats faced by the development of the personal financial business of Shaoxing Branch of Bank of China through the analysis of the development environment. Finally, drawing lessons from domestic and foreign excellent practical experience, summed up the Bank of China Shaoxing branch to expand personal financial business strategy, that is, to innovate business products, strengthen customer marketing, management of customer relations and control of business risks, With a view to guiding Bank of China Shaoxing Branch personal financial business expansion. There are 27 figures, 6 tables and 74 references.
【學(xué)位授予單位】：中南大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F832.2

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