本文選題：CRM + 建筑企業(yè)　； 參考：《建筑經(jīng)濟(jì)》2006年06期

【摘要】：我國建筑業(yè)正逐步將客戶關(guān)系管理(CRM)這一先進(jìn)的管理理念和技術(shù)納入企業(yè)管理之中,并從中受益。但是應(yīng)用成功率卻不盡如人意。這種應(yīng)然與實(shí)然之間巨大差異的出現(xiàn),原因是多方面的,本文進(jìn)行了全面剖析,并提出了改進(jìn)措施和建議。
[Abstract]:The advanced management concept and technology of CRM (customer relationship Management) is being gradually brought into the enterprise management in our country's construction industry, and benefit from it. But the success rate is not satisfactory. There are many reasons for the great difference between ought and reality. This paper makes a comprehensive analysis and puts forward some improvement measures and suggestions.
【作者單位】： 北京工業(yè)大學(xué)經(jīng)濟(jì)與管理學(xué)院
【分類號】：F426.92

【參考文獻(xiàn)】

相關(guān)期刊論文 前3條

1 蘇博 ,王海亭;CRM給現(xiàn)代企業(yè)帶來的沖擊[J];合作經(jīng)濟(jì)與科技;2005年15期

2 徐彪,張s，

本文編號：1775072