本文選題：聚焦 + 客戶　； 參考：《銷售與市場》2008年18期

【摘要】：正 你的投入不比對手少,客戶關(guān)系不比對手差,客戶卻為何選擇了別人而不是你呢?你的"鐵桿"客戶總會無奈地說"我已經(jīng)盡力了"、"你的銷量不錯了",可為何你對手的業(yè)績卻在節(jié)節(jié)攀升?這時或許你該考慮采用"聚焦客戶"的做法。提到"聚焦",很多人的第一反應(yīng)可能是嗤之以鼻——在細(xì)分市
[Abstract]:Your investment is not less than your opponent, the customer relationship is not worse than the opponent, but why did the customer choose others over you?Your "hard-core" customers will always helplessly say "I have tried", "your sales are good", but why your opponent's performance is constantly rising?Perhaps you should consider a "customer-focused" approach.When it comes to "focusing," many people's first reaction may be to scoff at the market segment.
【分類號】：F274;F426.72
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本文編號：1757265