本文關(guān)鍵詞：H公司客戶關(guān)系管理研究，由筆耕文化傳播整理發(fā)布。

畢業(yè)論文 (2010屆) H公司客戶關(guān)系管理研究 摘 要 客戶關(guān)系管理具有重要作用,通過客戶關(guān)系管理,企業(yè)可以建立起自己的競爭優(yōu)勢,同時(shí)提高銷售額,增加企業(yè)利潤。杭州加美科技有限公司非常重視客戶關(guān)系管理,并在客戶關(guān)系管理方面取得了一定的成效,但還存在一定的問題。 論文在回顧客戶關(guān)系管理相關(guān)理論的基礎(chǔ)上,分析了杭州加美科技有限公司客戶關(guān)系管理的現(xiàn)狀,并深入分析了杭州加美科技有限公司在客戶關(guān)系管理方面存在的實(shí)際問題,主要包括客戶關(guān)系管理理念不到位,客戶生命周期管理不當(dāng),大客戶關(guān)系維護(hù)不當(dāng)?shù)��；谝陨蠁栴}提出杭州加美科技有限公司客戶關(guān)系管理方面的策略和建議,包括培養(yǎng)客戶忠誠;客戶關(guān)系生命周期的管理;大客戶關(guān)系的有效維護(hù)與控制;客戶關(guān)系管理實(shí)施評估等方面。 關(guān)鍵詞:客戶關(guān)系;客戶忠誠;企業(yè)文化 Abstract Customer relationship management plays an important role in the modern, through the customer relationship management, companies can set up their own competitive advantage, while increasing sales, increasing corporate profits. Canada-US Science and Technology Co., Ltd. Hangzhou attaches great importance to customer relationship management, and customer relationship management has made certain achievements, but there are still some problems. Review of customer relationship management thesis on the basis of the theory, analysis of the Canada-US Science and Technology Co., Ltd. Hangzhou customer relationship management situation, and in-depth analysis of the Canada-US Science and Technology Co., Ltd. in Hangzhou, customer relationship management, the practical problems, including Customer Relationship Management Not in place, the customer life cycle of mismanagement, improper maintenance of large customer relationship. And the proposed Canada-US Science and Technology Co.,

  本文關(guān)鍵詞：H公司客戶關(guān)系管理研究，，由筆耕文化傳播整理發(fā)布。