【摘要】：發(fā)達(dá)的經(jīng)濟(jì)，離不開(kāi)發(fā)達(dá)的文化傳媒產(chǎn)業(yè)。文化傳媒產(chǎn)業(yè)日益成為發(fā)達(dá)國(guó)家的重要支柱產(chǎn)業(yè)之一。在這種形勢(shì)下，對(duì)于文化傳媒公司來(lái)說(shuō)既是一種機(jī)遇又是一種挑戰(zhàn)，文化傳媒企業(yè)要想在激烈的競(jìng)爭(zhēng)中求生存、求發(fā)展，獲得市場(chǎng)競(jìng)爭(zhēng)力，必須對(duì)企業(yè)經(jīng)營(yíng)活動(dòng)所需的物資進(jìn)行高效的采購(gòu)管理，以求更快的商品流動(dòng)用于滿足消費(fèi)者多樣化需求。目前，許多大型文化傳播公司在采購(gòu)成本管理上已經(jīng)邁出了堅(jiān)實(shí)的一步，但是均處于探索階段，同時(shí)均有自己獨(dú)特的成本管理方法，究竟用哪種成本管理方法更為有效，文化傳播行業(yè)并沒(méi)有一套規(guī)范的管理方式。文化傳播企業(yè)已經(jīng)逐漸的意識(shí)到，采購(gòu)成本控制管理的重要性是提升自身競(jìng)爭(zhēng)力的關(guān)鍵因素，如果運(yùn)用得當(dāng)，可以保障企業(yè)在激烈的社會(huì)競(jìng)爭(zhēng)中占有重要的一席之地。雖然很多文化傳播公司采用了各種采購(gòu)成本管理方法，，但是同制造業(yè)、零售業(yè)等成本管理成熟的行業(yè)相比，成本管理總體來(lái)說(shuō)還是處于一個(gè)初級(jí)的發(fā)展水平。 本文在文化傳播行業(yè)發(fā)展的大背景下，對(duì)國(guó)內(nèi)外關(guān)于項(xiàng)目采購(gòu)成本控制的相關(guān)研究進(jìn)行了認(rèn)真梳理，借助成本管理方面的相關(guān)理論，分析出文化傳播公司項(xiàng)目采購(gòu)成本控制內(nèi)容，結(jié)合文化傳播行業(yè)的行業(yè)特性以及北京麥新果季科技有限公司的現(xiàn)狀，根據(jù)采購(gòu)成本控制的內(nèi)容，構(gòu)建了項(xiàng)目采購(gòu)成本控制評(píng)價(jià)指標(biāo)體系，并且以北京麥新果季科技有限公司為案例分析對(duì)象，運(yùn)用層次分析法確定指標(biāo)權(quán)重，并且對(duì)北京麥新果季科技有限公司項(xiàng)目采購(gòu)進(jìn)行了有效的評(píng)價(jià)，根據(jù)評(píng)價(jià)的相關(guān)結(jié)果，提出了成本控制的對(duì)策與建議。
[Abstract]:Developed economy, inseparable from the development of cultural media industry. Cultural media industry has increasingly become one of the important pillar industries in developed countries. In this situation, cultural media companies are both an opportunity and a challenge. Cultural media enterprises want to survive, develop and gain market competitiveness in the fierce competition. Efficient procurement management must be carried out to meet the diversified needs of consumers in order to achieve a faster flow of goods. At present, many large cultural communication companies have made a solid step in purchasing cost management, but they are all in the exploratory stage, and all have their own unique cost management methods, which cost management methods are more effective. Cultural communication industry does not have a set of standardized management. Cultural communication enterprises have gradually realized that the importance of purchasing cost control management is the key factor to enhance their competitiveness, if used properly, enterprises can be guaranteed to occupy an important place in the fierce social competition. Although many cultural communication companies adopt a variety of purchasing cost management methods, cost management is still at a primary level in general compared with manufacturing, retail and other industries with mature cost management. Under the background of the development of the cultural communication industry, this paper makes a careful study on the project purchasing cost control at home and abroad, with the help of the relevant theory of cost management. This paper analyzes the content of project purchasing cost control of cultural communication company, combining with the industry characteristics of cultural communication industry and the current situation of Beijing Mai Hsin Guo Ji Science and Technology Co., Ltd., according to the content of purchasing cost control, The evaluation index system of project purchasing cost control is constructed, and taking Beijing Maixinguoji Science and Technology Co., Ltd as the case analysis object, the AHP is used to determine the index weight. In addition, the project procurement of Beijing Mai Hsin Guo Ji Science and Technology Co., Ltd. is evaluated effectively. According to the relevant results of the evaluation, the countermeasures and suggestions of cost control are put forward.
【學(xué)位授予單位】：北京工業(yè)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：G206-F;F275.3

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