中國聯(lián)合航空公司的低成本運營模式研究
發(fā)布時間：2018-08-01 18:48
【摘要】：世界低成本航空業(yè)經過近三十年的發(fā)展已逐漸成為全球航空領域內最重要的組成部分之一。低成本航空公司與傳統(tǒng)航空不同之處在于,低成本航空公司將降低成本去除多余服務作為核心競爭力,使用低廉價的機票價格獲得市場份額。近年來,隨著中國民航的蓬勃發(fā)展,乘機人數不斷增加,低成本航空逐漸成為我國民航市場的重要組成部分。航空旅客需求變動推動低成本航空的變革,加之油價平穩(wěn)環(huán)境下低成本航空的發(fā)展優(yōu)勢更加凸顯。但是隨著各地方航空公司不斷的涌現(xiàn),中國高鐵的持續(xù)發(fā)展以及航空市場本身高風險、高成本、低利潤率的行業(yè)特點,尤其中國聯(lián)合航空公司多年來一直以傳統(tǒng)運營模式經營,因此在轉型后需要結合當前市場環(huán)境和自身優(yōu)勢創(chuàng)新思路,重塑經營模式,在此背景下筆者開啟本次研究。本文的研究目的是分析建立中國聯(lián)合航空公司的運營模式。中國聯(lián)合航空公司作為中國東方航空公司的三級全資子公司,自成立以來始終以傳統(tǒng)經營模式運營發(fā)展。宣布轉型成為低成本航空公司后,標志著我國首家國有企業(yè)低成本航空公司正式成立,開創(chuàng)了國有企業(yè)涉足低成本航空公司的先河。文中應用PEST模型,對中國聯(lián)合航空公司宏觀運營環(huán)境開展分析。通過產業(yè)競爭力分析,分析低成本航空業(yè)的市場競爭環(huán)境。采用企業(yè)資源與能力分析識別中國聯(lián)合航空公司自身資源狀況以及配置資源能力,為企業(yè)的戰(zhàn)略轉型提供支持與幫助。綜合分析結果建立SWOT模型,得出其應該采用的發(fā)展戰(zhàn)略,結合行業(yè)內翹楚企業(yè)的成功經驗,構建中國聯(lián)合航空公司的低成本運營模式。論文最終得出中國聯(lián)合航空公司必須以成本領先戰(zhàn)略為核心,采用中短途市場定位、精簡的組織架構、嚴格的成本控制、創(chuàng)新收入方式來源以及全員參與的企業(yè)文化的運營模式。通過對中國聯(lián)合航空公司的分析,建議我國低成本航空公司在建立和運營過程中應該做到慎重選取目標市場和航線、嚴格的成本控制、構建符合公司特點的核心競爭力這三點,才有能力在競爭激烈的航空市場上得以生存和發(fā)展。
[Abstract]:The low cost aviation industry in the world has gradually become one of the most important parts in the global aviation field after nearly thirty years of development. The difference between low cost airlines and traditional aviation is that low cost airlines will reduce the cost to remove redundant services as the core competitiveness and use low price ticket prices to obtain market share. In recent years, with the rapid development of China's civil aviation, the number of passengers is increasing, and low cost aviation has gradually become an important part of the civil aviation market in China. The change of air passenger demand to promote low cost aviation and the advantages of low cost aviation under stable oil prices are more prominent. The continuous development of China's high speed rail and the industry characteristics of the height risk, high cost and low profit rate in the aviation market, especially the Chinese United Airlines has been operating in the traditional operation mode for many years, so it is necessary to combine the current market environment and its own advantages and innovation ideas and reshape the business model after the transformation. The purpose of this study is to analyze the operation model of China United Airlines. China United Airlines, as the three level wholly owned subsidiary of China Eastern Airlines, has been operating and developing with the traditional business model since its establishment. A low cost airline company has been established, which pioneered the state owned enterprises involved in low cost airlines. In this paper, the PEST model was used to analyze the macro operating environment of China United Airlines. Through the analysis of the industrial competitiveness, the market competition environment of low cost aviation industry was analyzed. The analysis and identification of enterprise resources and capacity was adopted. It provides support and help for the strategic transformation of the enterprise. The comprehensive analysis results establish the SWOT model, draw the development strategy that it should adopt, and combine the successful experience of the enterprises in the industry to build the low cost operation mode of China joint aeronautical company. China United Airlines must take the cost leading strategy as the core, adopt the medium and short distance market positioning, the streamlined organizational structure, the strict cost control, the innovation income source and the enterprise culture operation mode with all the members participate. Through the analysis of the China United Airlines, we suggest that the low-cost airlines in China are established and shipped. In the course of the camp, we should carefully select the target market and route, strictly control the cost, and build the three points of core competitiveness which conform to the characteristics of the company, so as to be able to survive and develop in the competitive air market.
【學位授予單位】：北京交通大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：F562.6;F560.68
本文編號：2158503
[Abstract]:The low cost aviation industry in the world has gradually become one of the most important parts in the global aviation field after nearly thirty years of development. The difference between low cost airlines and traditional aviation is that low cost airlines will reduce the cost to remove redundant services as the core competitiveness and use low price ticket prices to obtain market share. In recent years, with the rapid development of China's civil aviation, the number of passengers is increasing, and low cost aviation has gradually become an important part of the civil aviation market in China. The change of air passenger demand to promote low cost aviation and the advantages of low cost aviation under stable oil prices are more prominent. The continuous development of China's high speed rail and the industry characteristics of the height risk, high cost and low profit rate in the aviation market, especially the Chinese United Airlines has been operating in the traditional operation mode for many years, so it is necessary to combine the current market environment and its own advantages and innovation ideas and reshape the business model after the transformation. The purpose of this study is to analyze the operation model of China United Airlines. China United Airlines, as the three level wholly owned subsidiary of China Eastern Airlines, has been operating and developing with the traditional business model since its establishment. A low cost airline company has been established, which pioneered the state owned enterprises involved in low cost airlines. In this paper, the PEST model was used to analyze the macro operating environment of China United Airlines. Through the analysis of the industrial competitiveness, the market competition environment of low cost aviation industry was analyzed. The analysis and identification of enterprise resources and capacity was adopted. It provides support and help for the strategic transformation of the enterprise. The comprehensive analysis results establish the SWOT model, draw the development strategy that it should adopt, and combine the successful experience of the enterprises in the industry to build the low cost operation mode of China joint aeronautical company. China United Airlines must take the cost leading strategy as the core, adopt the medium and short distance market positioning, the streamlined organizational structure, the strict cost control, the innovation income source and the enterprise culture operation mode with all the members participate. Through the analysis of the China United Airlines, we suggest that the low-cost airlines in China are established and shipped. In the course of the camp, we should carefully select the target market and route, strictly control the cost, and build the three points of core competitiveness which conform to the characteristics of the company, so as to be able to survive and develop in the competitive air market.
【學位授予單位】：北京交通大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：F562.6;F560.68
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