本文選題：競(jìng)爭(zhēng)戰(zhàn)略 + 財(cái)務(wù)支持策略��； 參考：《會(huì)計(jì)之友》2014年13期

【摘要】：企業(yè)能否獲得持續(xù)的競(jìng)爭(zhēng)優(yōu)勢(shì)取決于其對(duì)競(jìng)爭(zhēng)戰(zhàn)略的正確選擇和執(zhí)行,競(jìng)爭(zhēng)戰(zhàn)略的選擇與執(zhí)行離不開(kāi)財(cái)務(wù)支持策略,這點(diǎn)對(duì)于初創(chuàng)及成長(zhǎng)期企業(yè)更為重要,如果能順利度過(guò)初創(chuàng)及成長(zhǎng)期,企業(yè)就有可能獲得更大成功。文章結(jié)合初創(chuàng)及成長(zhǎng)期的企業(yè)普遍具有的經(jīng)營(yíng)特點(diǎn),從財(cái)務(wù)戰(zhàn)略對(duì)企業(yè)競(jìng)爭(zhēng)戰(zhàn)略的支持角度出發(fā),指出不同發(fā)展階段的企業(yè)應(yīng)該選擇不同的財(cái)務(wù)支持策略,從融資方式、投資決策、成本管理、預(yù)算管理、財(cái)務(wù)文化五個(gè)方面分別提出了對(duì)初創(chuàng)及成長(zhǎng)期企業(yè)財(cái)務(wù)支持的具體策略,期望能幫助初創(chuàng)企業(yè)順利發(fā)展。
[Abstract]:Whether the enterprise can obtain the sustainable competitive advantage depends on the correct choice and execution of the competitive strategy, which is more important for the start-up and the growing enterprise, and the choice and implementation of the competitive strategy can not be separated from the financial support strategy. If you can get through the start-up and growth period, the business is likely to achieve greater success. Based on the general operating characteristics of start-up and growing enterprises, this paper points out that enterprises in different stages of development should choose different financial support strategies from the point of view of the support of financial strategy to the competitive strategy of enterprises, and from the perspective of financing methods, the paper points out that enterprises in different stages of development should choose different financial support strategies. Five aspects of investment decision, cost management, budget management and financial culture are put forward respectively to the start-up and the growing period of enterprises financial support specific strategies, hoping to help the smooth development of start-ups.
【作者單位】： 新疆生產(chǎn)建設(shè)兵團(tuán)廣播電視大學(xué);
【分類(lèi)號(hào)】：F275

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