發(fā)布時間：2018-03-03 01:23

  本文選題：潤天智公司　切入點(diǎn)：寬幅數(shù)碼噴繪機(jī)　出處：《西安科技大學(xué)》2013年碩士論文　論文類型：學(xué)位論文

【摘要】：中國寬幅數(shù)碼噴印設(shè)備制造興起于20世紀(jì)90年代末期，在過去的十幾年間噴印設(shè)備在廣告噴繪領(lǐng)域得以飛速的發(fā)展。隨著數(shù)碼圖像處理及噴印技術(shù)的高速發(fā)展以及廣告噴繪行業(yè)競爭日益激烈，數(shù)碼噴印設(shè)備制造業(yè)將面臨產(chǎn)業(yè)升級及外延發(fā)展的態(tài)勢。本文以深圳潤天智公司為背景研究該公司的發(fā)展戰(zhàn)略。深圳潤天智公司是我國最早生產(chǎn)寬幅數(shù)碼噴印設(shè)備企業(yè)之一，同時也是中國寬幅數(shù)碼噴印設(shè)備制造業(yè)的龍頭企業(yè)。近幾年深圳潤天智公司在進(jìn)行股權(quán)改革和大力推進(jìn)技術(shù)創(chuàng)新，未來幾年將是深圳潤天智公司發(fā)展的關(guān)鍵時期，也是該公司實(shí)現(xiàn)規(guī)模經(jīng)營、品牌擴(kuò)張的戰(zhàn)略機(jī)遇期。在此條件下，研究和制定合理有效的公司發(fā)展戰(zhàn)略十分重要。 本文通過運(yùn)用戰(zhàn)略管理研究的基本理論方法和分析模型，對深圳潤天智公司發(fā)展面臨的外部環(huán)境、內(nèi)部資源及主營業(yè)務(wù)進(jìn)行了全面、系統(tǒng)的分析，明確了“做強(qiáng)數(shù)碼噴繪設(shè)備、開拓新的數(shù)碼噴印應(yīng)用領(lǐng)域的市場，實(shí)現(xiàn)品牌擴(kuò)張經(jīng)營”的公司發(fā)展目標(biāo)。同時通過對戰(zhàn)略管理成本中價值鏈的分析研究闡述了該如何合理應(yīng)用戰(zhàn)略成本管理思想，減少管理弊端，提高企業(yè)競爭優(yōu)勢。通過本文研究，在數(shù)碼噴繪機(jī)主業(yè)方面，采取集中化、差別化及人才戰(zhàn)略，充分吸納國際化技術(shù)人才，推進(jìn)技術(shù)創(chuàng)新，提高產(chǎn)品研發(fā)能力，，加強(qiáng)產(chǎn)品開發(fā)和市場推廣，不斷提高公司產(chǎn)品的國際市場競爭力，積極開拓市場，通過國際化營銷手段，提高公司的規(guī)模效益；對于新應(yīng)用領(lǐng)域的產(chǎn)品，如陶瓷數(shù)碼打印機(jī)和紡織印花機(jī)等，采取競爭和合作的方式，構(gòu)建公司戰(zhàn)略聯(lián)盟。最后，制定合理的戰(zhàn)略實(shí)施對策與保障措施。
[Abstract]:The manufacture of wide-width digital jet printing equipment in china began in the end of 1990s. In the past ten years, inkjet printing equipment has been developing rapidly in the field of advertising inkjet painting. With the rapid development of digital image processing and inkjet printing technology and the increasingly fierce competition in the advertising inkjet painting industry, The manufacturing industry of digital jet printing equipment will be faced with the trend of industrial upgrading and extension development. This paper studies the development strategy of Shenzhen Runtianchi Company, which is one of the earliest enterprises in China to produce wide range digital jet printing equipment. In recent years, Shenzhen Runtianzhi Company is carrying out equity reform and vigorously promoting technological innovation, which will be a key period for the development of Shenzhen Runtian Intelligent Company in the next few years. It is also the strategic opportunity period for the company to realize scale operation and brand expansion. Under this condition, it is very important to study and formulate a reasonable and effective company development strategy. By using the basic theory and analysis model of strategic management research, this paper makes a comprehensive and systematic analysis of the external environment, internal resources and main business of Shenzhen Runtianzhi Company. It is clear that "to strengthen the digital inkjet painting equipment, to open up a new market in the field of digital jet printing applications," By analyzing and studying the value chain in the cost of strategic management, this paper expounds how to apply the idea of strategic cost management reasonably and reduce the malpractice of management. Through the research of this paper, we adopt the strategy of centralization, differentiation and talent in the main industry of digital inkjet painting machine, fully absorb international technical talents, promote technological innovation, and improve the ability of product research and development. Strengthen product development and market promotion, continuously improve the international market competitiveness of the company's products, actively open up the market, and increase the company's economies of scale by means of international marketing; for products in new application areas, For example, ceramic digital printer and textile printing machine, we should take the way of competition and cooperation to construct the strategic alliance of the company. Finally, we should make reasonable strategy implementation countermeasures and guarantee measures.
【學(xué)位授予單位】：西安科技大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F272.92;F426.84

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本文編號：1558960