基于知識觀的商業(yè)銀行國際化戰(zhàn)略構(gòu)建
本文選題:知識觀 + 知識轉(zhuǎn)移; 參考:《江西財(cái)經(jīng)大學(xué)》2013年碩士論文
【摘要】:隨著經(jīng)濟(jì)全球化趨勢的日益增強(qiáng),國際間資金和資本的流動越來越頻繁,國際化成為商業(yè)銀行發(fā)展的必然趨勢。面臨著人民幣國際化、歐美銀行業(yè)“去杠桿化”、跨境金融服務(wù)需求旺盛以及政府鼓勵等歷史機(jī)遇,中國銀行業(yè)的國際化已被提上日程。銀行屬于知識密集型服務(wù)業(yè),它主要依靠具有特定領(lǐng)域?qū)I(yè)知識的人員進(jìn)行運(yùn)作,提供基于知識的中間產(chǎn)品或服務(wù)。所以本文擬從知識觀的視角分析銀行業(yè)如何國際化的問題。 知識供求上的不平衡推動銀行業(yè)進(jìn)行國際化。銀行的國際化需要解決諸如進(jìn)入模式、組織形式選擇,本土化經(jīng)營等諸多問題。對進(jìn)入模式的選擇實(shí)際上是對外部知識獲取方式的選擇。知識獲取成本是影響該選擇的決定因素,它主要受到知識特性、嵌入情境、知識發(fā)起方和獲取方意愿能力的影響。新建和并購兩種不同的進(jìn)入模式分別適用于國際化的不同階段。新建適用于銀行國際化的初期,雖然該方式的經(jīng)濟(jì)成本較大,但知識轉(zhuǎn)移成本較小,穩(wěn)定性得以保障,并且能夠積累起一定的海外經(jīng)驗(yàn)。積累起一定經(jīng)驗(yàn)后,如果能夠找到合適的并購目標(biāo),則通過并購方式成立子行是不錯的選擇。一來有助于幫助銀行快速融入東道國市場,,二來有助于知識創(chuàng)新。此外,戰(zhàn)略聯(lián)盟可以作為銀行進(jìn)入新市場或并購的前期鋪墊。組織形式方面,知識的分布情況對分行和子行的選擇有重要影響。若知識分布集中,可采用科層制有利于提高知識運(yùn)用效率和保持組織穩(wěn)定性。若知識分布分散,則可采用子行的組織形式。由于子行較分行具有更高的自主性,所以對知識的運(yùn)用能夠更加自若。成立初期,分行的知識流動呈高流入低流出的特征,是使用者的角色。子行的知識流動呈低流入低流出的特征,是當(dāng)?shù)貏?chuàng)新者的角色。經(jīng)過一段時間的發(fā)展,兩者均能夠成為知識高流入高流出的戰(zhàn)略整合者角色,帶動跨國銀行內(nèi)部網(wǎng)絡(luò)成為一個高效的學(xué)習(xí)系統(tǒng)。跨國銀行的本土化經(jīng)營和全球經(jīng)營都依賴要依賴于知識學(xué)習(xí),所以必須在銀行內(nèi)部鼓勵知識共享,建設(shè)學(xué)習(xí)型文化和學(xué)習(xí)型組織。基于知識觀的視角,在案例分析當(dāng)中本文提煉出影響匯豐銀行國際化過程和經(jīng)營的重要因素,以期為中資銀行業(yè)的國際化提供經(jīng)驗(yàn)和借鑒。最后,建立健全管理體制、豐富知識獲取方式、積極融入東道國環(huán)境開展本地化經(jīng)營以及建設(shè)學(xué)習(xí)型組織,培養(yǎng)知識型員工是本文為我國商業(yè)銀行國際化戰(zhàn)略構(gòu)建提出的四項(xiàng)建議。
[Abstract]:With the increasing trend of economic globalization, the international capital and capital flows more and more frequently. Internationalization has become the inevitable trend of the development of commercial banks. Faced with historic opportunities such as internationalisation of the renminbi, deleveraging in Europe and the United States, strong demand for cross-border financial services and government encouragement, the internationalization of China's banking sector has been on the agenda. The bank belongs to the knowledge intensive service industry, it mainly depends on the personnel with the specific domain specialized knowledge to carry on the operation, provides the knowledge based intermediate product or the service. Therefore, this paper intends to analyze the problem of how to internationalize the banking industry from the perspective of knowledge view, and the imbalance of knowledge supply and demand promotes the internationalization of banking industry. The internationalization of banks needs to solve many problems, such as entry mode, choice of organization form, localization management and so on. The choice of entry mode is actually the choice of external knowledge acquisition mode. The cost of knowledge acquisition is the decisive factor of this choice, which is mainly affected by the knowledge characteristics, embedding situations, the willingness of the knowledge initiator and the acquirer. The two different entry modes of new construction and merger are suitable for different stages of internationalization. Although the economic cost of this method is high, the cost of knowledge transfer is small, the stability is guaranteed, and some overseas experience can be accumulated. After accumulating certain experience, if we can find the right target, it is a good choice to set up sub-line through M & A. One helps banks quickly integrate into the host market, and the other helps knowledge innovation. In addition, strategic alliances can serve as a precursor for banks to enter new markets or M & A. In organizational form, the distribution of knowledge has an important influence on the choice of branches and sub-rows. If the knowledge distribution is centralized, the hierarchical system can be used to improve the efficiency of knowledge use and maintain organizational stability. If the distribution of knowledge is dispersed, the organization of sub-rows can be adopted. Because subrows have more autonomy than branches, the use of knowledge can be more consistent. At the beginning of its establishment, the knowledge flow of branches was characterized by high inflow and low outflow, and it was the role of users. The flow of knowledge is characterized by low inflow and low outflow, and is the role of local innovator. After a period of development, both of them can become strategic integrators with high knowledge inflow and high outflow, and promote the internal network of transnational banks to become an efficient learning system. The localization and global operation of transnational banks depend on knowledge learning, so it is necessary to encourage knowledge sharing and build learning culture and learning organization within banks. Based on the view of knowledge, this paper abstracts the important factors that affect the internationalization process and operation of HSBC in case study, in order to provide experience and reference for the internationalization of Chinese banking industry. Finally, we should establish and improve the management system, enrich the way of acquiring knowledge, actively integrate into the environment of the host country to carry out localized management and build learning organizations. Training knowledge-based staff is the four suggestions of this paper for the construction of internationalization strategy of Chinese commercial banks.
【學(xué)位授予單位】:江西財(cái)經(jīng)大學(xué)
【學(xué)位級別】:碩士
【學(xué)位授予年份】:2013
【分類號】:F832.33
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