發(fā)布時(shí)間：2018-05-20 14:30

  本文選題：銀行 + 產(chǎn)品　； 參考：《內(nèi)蒙古大學(xué)》2013年碩士論文

【摘要】：作為為客戶提供服務(wù)的基礎(chǔ),產(chǎn)品是衡量銀行服務(wù)水平高低的重要標(biāo)準(zhǔn),是體現(xiàn)銀行核心競(jìng)爭(zhēng)力的關(guān)鍵所在。在打造優(yōu)秀大型上市銀行目標(biāo)的指引下,內(nèi)蒙農(nóng)行要打造增利源泉、獲得持續(xù)競(jìng)爭(zhēng)優(yōu)勢(shì),必須要根據(jù)市場(chǎng)和客戶金融需求的變化,持續(xù)快速地創(chuàng)新和培育具有強(qiáng)大競(jìng)爭(zhēng)力的金融產(chǎn)品,提升內(nèi)蒙農(nóng)行的業(yè)務(wù)發(fā)展能力。 本文從競(jìng)爭(zhēng)力結(jié)果表象和影響因素兩個(gè)方面,分別對(duì)對(duì)公、零售、機(jī)構(gòu)同業(yè)和三農(nóng)四個(gè)板塊的主要產(chǎn)品線進(jìn)行深入研究,并對(duì)未來(lái)各板塊的發(fā)展趨勢(shì)進(jìn)行了分析,針對(duì)內(nèi)蒙農(nóng)行產(chǎn)品體系的現(xiàn)狀提出相應(yīng)的對(duì)策和建議,為今后產(chǎn)品創(chuàng)新管理及業(yè)務(wù)發(fā)展方向、進(jìn)一步增強(qiáng)產(chǎn)品競(jìng)爭(zhēng)力提供依據(jù)。
[Abstract]:As the basis for providing service for customers, the product is an important criterion to measure the level of the bank's service and the key to the core competitiveness of the bank. Under the guidance of the goal of creating an excellent large listed bank, Inner Mongolia Agricultural Bank has to build a source of increasing profit and gain a continuous competitive advantage, which must be based on the change of market and customer financial demand. We should continuously and rapidly innovate and cultivate strong competitive financial products to enhance the business development capability of Inner Mongolia Agricultural Bank.
In this paper, the main product lines of the four sectors of the public, retail, institutional and three rural areas are studied from two aspects of the competitiveness result representation and influencing factors, and the development trend of the various plates in the future is analyzed. The corresponding countermeasures and suggestions are put forward in view of the present situation of the Inner Mongolia Agricultural Bank's product system, for the future product innovation management. Rationale and business development to further enhance product competitiveness.
【學(xué)位授予單位】：內(nèi)蒙古大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F832.33;F271

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本文編號(hào)：1914988