本文關(guān)鍵詞： 互聯(lián)網(wǎng)股 海外上市 免費經(jīng)營　出處：《遼寧大學(xué)》2013年碩士論文　論文類型：學(xué)位論文

【摘要】：近些年,中國互聯(lián)網(wǎng)公司爭先恐后到海外上市,其中有些上市成功后股價穩(wěn)定,公司良性發(fā)展,而有一些上市后一段時間股價暴跌,甚至有退市的例子出現(xiàn)。造成互聯(lián)網(wǎng)企業(yè)海外上市的原因是為了獲得海外融資,縮減上市時間,減少發(fā)行成本,企業(yè)能夠走向國際市場,更加完善公司治理結(jié)構(gòu)等。但是很多企業(yè)出于這種原因海外成功上市之后,卻忽略了國際化對于企業(yè)的要求,沒有如當(dāng)初設(shè)想般的改善公司治理結(jié)構(gòu),甚至停滯不前,不思進(jìn)取,把海外上市演繹成一場海外圈錢的大戲。 在這些互聯(lián)網(wǎng)公司海外上市的案例中,奇虎360屬于上市之后表現(xiàn)總的來說比較穩(wěn)健的一個企業(yè)。而且作為一個經(jīng)營網(wǎng)絡(luò)安全的公司,其經(jīng)營模式和盈利模式都是比較特別并且有代表性的。奇虎360作為一個大多數(shù)產(chǎn)品免費的公司,竟然能夠在短短五年間迅速崛起,占領(lǐng)中國大部分市場并且用戶粘性度極高,并且獲得較好盈利并且獲得國外投資者的青睞而成功在紐交所上市,這都是值得關(guān)注的�？墒且驗樗莫毺�,它獲得了成功,同樣因為它的獨特,在上市的道路上遇到了很多質(zhì)疑和困難。但是奇虎360克服了這些困難,發(fā)揮了自己的優(yōu)勢,并且巧妙的把質(zhì)疑變?yōu)樾湃?最終成功上市,并且在上市之后進(jìn)行了搜索引擎的開發(fā)、與手機(jī)公司的合作、與旅游網(wǎng)站應(yīng)用軟件等的共同開發(fā)經(jīng)驗等一些列后續(xù)經(jīng)營活動。海外上市沒有成為奇虎360的終點,而成為是它的又一個開端、又一個起點。這使它獲得了投資者更多的信任和支持,獲得上市后穩(wěn)定的股價走勢,沒有出現(xiàn)大的波動。 本文通過對奇虎360上市歷程和后續(xù)經(jīng)營的介紹和分析,與其他同行業(yè)公司的比較及一些來自技術(shù)人員層面的意見和分析,能夠?qū)ν惢ヂ?lián)網(wǎng)企業(yè)起到一些指導(dǎo)與啟發(fā)作用,同時對于奇虎360出現(xiàn)的問題也會對后來者一些警示。同樣的,這些啟發(fā)與警示,也能夠?qū)ζ渌袠I(yè)的期望上市的公司以借鑒作用。
[Abstract]:In recent years, Chinese Internet companies have been scrambling to list overseas. Some of them have been listed successfully and their stock prices have been stable and the companies have developed well, while some of the stock prices have plummeted some time after they went public. There are even examples of delisting. The reason for the overseas listing of Internet enterprises is to obtain overseas financing, reduce the time for listing, reduce the cost of issuing, and enable enterprises to go to the international market. Improving the corporate governance structure and so on. However, after successfully listing overseas for this reason, many enterprises ignored the requirements of internationalization for enterprises, and did not improve the corporate governance structure as originally envisaged, or even stagnate. Do not want to forge ahead, the overseas listing into an overseas circle of money drama. In these cases of Internet companies listed overseas, Qihoo 360 belongs to an enterprise with relatively stable performance after listing. Moreover, as a company engaged in network security, Qihoo 360, as a free company with most products, has been able to rise rapidly in just five years, occupying most of China's markets and having a high degree of user stickiness. And to be successful in listing on the New York Stock Exchange by making a better profit and winning the favor of foreign investors. But because of its uniqueness, it has been successful, and also because of its uniqueness. On the way to the market, he encountered many doubts and difficulties. But Qihoo 360 overcame these difficulties, gave play to his own advantages, and skillfully turned the doubts into trust, and eventually succeeded in listing on the stock market. After going public, he developed a search engine, cooperated with mobile phone companies, and developed experience with tourism website applications, etc. Overseas listings did not become the end point for Qihoo 360. It is another beginning and another starting point, which makes it gain more trust and support from investors, stable stock price trend after listing, and no big fluctuation. Through the introduction and analysis of Qihoo 360's listing process and subsequent management, the comparison with other companies in the same industry and some opinions and analysis from the technical personnel level, this paper can give some guidance and inspiration to the similar Internet enterprises. At the same time, the problems of Qihoo 360 will also give some warning to the latecomers. Similarly, these enlightenments and warnings can also serve as a reference for companies looking forward to listing in other industries.
【學(xué)位授予單位】：遼寧大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F832.51

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本文編號：1536184