本文關(guān)鍵詞： 發(fā)展戰(zhàn)略 資本中介 資產(chǎn)管理 通道業(yè)務(wù)　出處：《湖南大學》2013年碩士論文　論文類型：學位論文

【摘要】：中國證券市場的發(fā)展從20世紀90年代初上海和深圳證券交易所先后成立,至今已經(jīng)歷20多年的曲折發(fā)展,各項監(jiān)管措施不斷完善,各種市場參與要素也逐漸發(fā)展成熟,我國證券公司的資本實力和經(jīng)營水平也有了徹底改變。但隨著中國加入WTO, QFII進入國內(nèi)資本市場腳步逐步地加快、網(wǎng)上交易的盛行和浮動傭金制的實行和現(xiàn)代信息技術(shù)的高速發(fā)展,我國證券市場環(huán)境發(fā)生了根本性變化,傳統(tǒng)證券經(jīng)紀業(yè)務(wù)模式面臨前所未有的挑戰(zhàn),面對外部環(huán)境的惡化和中國金融改革開放后外資券商咄咄逼人的態(tài)勢,券商如何強化自身的生存和發(fā)展能力,如何實施適合的發(fā)展戰(zhàn)略來面對市場經(jīng)營困境,是擺在全國券商面前急需解決的重要課題。 在這種背景下,本文以方正證券的業(yè)務(wù)發(fā)展戰(zhàn)略的制定與實施為研究主題。首先通過PEST和波特五力模型,對企業(yè)所處的宏觀環(huán)境和行業(yè)環(huán)境進行了分析,得出方正證券面臨的機遇和挑戰(zhàn)：然后通過企業(yè)的資源和能力進行分析總結(jié)出企業(yè)的優(yōu)勢、劣勢；基于以上分析,設(shè)計出企業(yè)業(yè)務(wù)發(fā)展的戰(zhàn)略方向和方法。最后分別從品牌建設(shè)、內(nèi)部管理制度、業(yè)務(wù)及盈利模式的創(chuàng)新以及企業(yè)文化等方面做出了具體分析,為企業(yè)業(yè)務(wù)發(fā)展戰(zhàn)略實施制定保障體系。 全文通過對方正證券內(nèi)外部環(huán)境的分析和對戰(zhàn)略的制定、實施和保障做了詳細的剖析,可以有效地幫助公司盈利目標的實現(xiàn),為公司的戰(zhàn)略決策提供一定的依據(jù),這對方正證券公司實現(xiàn)從優(yōu)秀到卓越的發(fā)展戰(zhàn)略具有一定的意義。
[Abstract]:The development of China's securities market has been established since the beginning of 1990s in Shanghai and Shenzhen stock exchanges, and has experienced more than 20 years of tortuous development, various regulatory measures continue to improve. All kinds of market participation factors have also gradually developed and matured, and the capital strength and management level of Chinese securities companies have also changed completely. However, with China's entry into WTO. With the rapid entry of QFII into the domestic capital market, the prevalence of online trading, the implementation of floating commission system and the rapid development of modern information technology, the environment of China's securities market has undergone fundamental changes. The traditional securities brokerage business model is facing unprecedented challenges. Facing the deterioration of external environment and the aggressive situation of foreign securities companies after China's financial reform and opening up, how to strengthen their own survival and development ability. How to implement the suitable development strategy to face the predicament of market management is an important issue that needs to be solved urgently in front of the national securities companies. In this context, this paper focuses on the formulation and implementation of the business development strategy of Fang Zheng Securities. Firstly, through the PEST and Porter five Force Model. The macro environment and industry environment of the enterprise are analyzed, and the opportunities and challenges faced by Fangzheng Securities are obtained. Then, the advantages and disadvantages of the enterprise are summed up through the analysis of the resources and capabilities of the enterprise; Based on the above analysis, the strategic direction and method of business development are designed. Finally, the specific analysis is made from the aspects of brand building, internal management system, business and profit model innovation and corporate culture. To establish a guarantee system for the implementation of business development strategy. Through the analysis of the internal and external environment and the detailed analysis of the formulation, implementation and guarantee of the strategy, the full text can effectively help the company to achieve its profit goal. It is of significance for the company to realize the development strategy from excellence to excellence.
【學位授予單位】：湖南大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F272;F832.39

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