【摘要】：隨著媒體融合的進(jìn)程不斷深入,網(wǎng)絡(luò)視頻行業(yè)新現(xiàn)象和新特點層出不窮:一方面,用戶數(shù)量和市場規(guī)模不斷擴(kuò)大,產(chǎn)業(yè)運營日趨步入正軌,相關(guān)規(guī)范引導(dǎo)政策不斷完善;另一方面,網(wǎng)絡(luò)視頻的形態(tài)亦在不斷推陳出新,短視頻、直播等新形態(tài)在近兩年來持續(xù)風(fēng)靡,使網(wǎng)絡(luò)視頻的概念內(nèi)涵日益豐富多樣�；�2016年網(wǎng)絡(luò)視聽產(chǎn)業(yè)的新變化,北京大學(xué)視聽傳播研究中心組織了第四次中國網(wǎng)絡(luò)視頻滿意度調(diào)查。本次調(diào)查進(jìn)一步優(yōu)化了語義分析技術(shù)并提升博雅榜滿意度評估體系對于網(wǎng)絡(luò)視頻的適應(yīng)性,對網(wǎng)絡(luò)視頻的年度發(fā)展?fàn)顩r進(jìn)行了科學(xué)評估與趨勢分析。
[Abstract]:With the continuous deepening of media integration, new phenomena and new characteristics of the network video industry emerge in endlessly: on the one hand, the number of users and market scale is expanding, the industrial operation is getting on the right track day by day, and the related standard guiding policies are constantly improving; On the other hand, the form of network video is also constantly emerging, short video, live broadcast and other new forms of continuous popularity in the past two years, making the concept of network video connotation is increasingly rich and diverse. Based on the new changes in the online audio-visual industry in 2016, the Center for Audio-Visual Communication of Peking University organized the fourth China online Video satisfaction Survey. This survey further optimizes the semantic analysis technology and improves the adaptability of the evaluation system to the network video, and carries on the scientific evaluation and the trend analysis to the network video's annual development situation.
【作者單位】： 北京大學(xué)新聞與傳播學(xué)院;北京大學(xué)視聽傳播研究中心;
【分類號】：G206
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本文編號：2289526