本文以世界500強企業(yè)的使命宣言為研究對象,通過定性和定量分析,并開拓性地結(jié)合語力理論,為企業(yè)使命宣言的撰寫提供了一些行之有效的策略和評價方法。使命宣言用簡潔的話語描繪出一個企業(yè)的核心理念和長遠(yuǎn)目標(biāo)。它們?yōu)槠髽I(yè)的決策者提供導(dǎo)向,為員工提出行為標(biāo)準(zhǔn),也為客戶提供了了解公司的捷徑。沒有它一個企業(yè)將會失去方向,缺少導(dǎo)向。然而作為一種言語行為,企業(yè)宣言又扮演著怎樣的角色呢?根據(jù)賽爾的分類標(biāo)準(zhǔn),本文逐條分析每一則宣言,通過探查這些宣言的言外目的,適從向和心理狀態(tài),發(fā)現(xiàn)企業(yè)宣言應(yīng)被劃分為承諾行為。因而,每一則宣言都相當(dāng)于企業(yè)對其員工、客戶、股東（聽話人）做出的承諾。基于該論點,本文對賽爾的合適條件做出了適當(dāng)調(diào)整,建立了企業(yè)宣言評價模式,并作為本文的研究工具,評選滿足合適條件的使命宣言。通過觀察由評價模式選出的54則宣言,不難發(fā)現(xiàn)它們共同采用的言外之力指示手段,例如,現(xiàn)在時,動詞不定時,陳述語氣的使用。這些樸實無華的指示手段增強了使命宣言作為一種承諾行為的語力,即承諾的可信度。參考這些指示手段,本文提出了五點寫作策略。如,動詞不定式,第一人稱代詞的使用等。本文著重描繪論述過程以及這些策略的理論基礎(chǔ),... 

【文章來源】：東北師范大學(xué)吉林省 211工程院校 教育部直屬院校

【文章頁數(shù)】：46 頁

【學(xué)位級別】：碩士

【文章目錄】：
Abstract
摘要
Chapter 1 Introduction
    1.1 Objective of the Present Study
    1.2 Research Questions of the Present Study
    1.3 Significance of the Thesis
    1.4 Organization of the Thesis
Chapter 2 Literature Review
    2.1 Mission Statement as a Speech Act
        2.1.1 General Definition of Mission Statement
        2.1.2 Functions of Mission Statement
        2.1.3 Mission Statement as a Speech Act
        2.1.4 Previous Research in Mission Statement
    2.2 An Overview of Speech Act Theory
        2.2.1 Searle’s Categorization of Illocutionary Acts
        2.2.2 Felicity Condition
    2.3 Illocutionary Force Concept
        2.3.1 Illocutionary Force
        2.3.2 Illocutionary Force Indicating Devices
        2.3.3 Realization of Illocutionary Force of Mission Statement
Chapter 3 Research Design
    3.1 Data Collection
    3.2 Instrument: An Evaluation Model Based on Searle’s Felicity Conditions
        3.2.1 The Evaluation Model
        3.2.2 The Function of the Model
        3.2.3 Analytical Procedures
Chapter 4 Analysis and Discussion
    4.1 Mission Statements as Commissives
        4.1.1 Illocutionary Point of Mission Statement
        4.1.2 Direction of Fit: World to the Words
        4.1.3 Sincerity Condition of Mission Statement
    4.2 Illocutionary Force Indicating Devices in Best Mission Statement
        4.2.1 Mood of the Verb
        4.2.2 Infinitive
        4.2.3 Tense
    4.3 Strategies Employed in Best Mission Statements
        4.3.1 Choices of Simple and Complicated Styles
        4.3.2 Choices of Proper Pronoun and Full Name
        4.3.3 Choices of Infinitives and Modal Verbs
        4.3.4 Choices of Simple, Compound, and Complex Sentence Structures
        4.3.5 Careful Use of the Superlative Degree
    4.4 Summary
Chapter 5 Conclusion
    5.1 Major Findings
    5.2 Limitations of this Study
    5.3 Recommendations for Future Research
References
Appendix A
Acknowledgements


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