信息設計中符號學現(xiàn)象初探
發(fā)布時間：2018-11-15 06:49
【摘要】：符號是人類認識客觀世界和表達主觀情感的基本媒介,人類通過符號實現(xiàn)信息的傳遞與反饋。信息的傳統(tǒng)載體是語言,信息時代的今天,信息流為信息在視覺傳達中的多樣性提供了可能,因此信息設計成為一門新興并迅速發(fā)展的學科和設計類別。本文對信息設計中符號學現(xiàn)象的研究是基于符號學方法的探究性研究,是對信息設計做一種闡釋性理論研究的嘗試。本文研究的信息設計是指基于視覺設計基礎上的信息設計,側(cè)重于信息設計中的信息圖形設計(這里說的圖形是廣義的圖形,包括文字、圖標、圖像、圖表等)的范疇。 文章對信息設計中符號學現(xiàn)象進行初步探討和研究,主要是基于符號學方法,將現(xiàn)代符號學理論體系中與設計、信息設計有關(guān)聯(lián)的研究方法引入到信息設計中,并借鑒闡釋學、圖像學的經(jīng)典理論來研究信息設計中圖形和設計符號的構(gòu)成、應用與視覺傳達規(guī)律。文章是一種方法論的解釋與探討,涉及到信息設計各個具體的部分,對信息設計中各個具體設計形式具有普遍性的指導意義。 論文利用六個章節(jié)的篇章,以信息設計的構(gòu)成元素——信息設計符號為出發(fā)點和全文的中心內(nèi)容,研究信息設計符號的符號特性、結(jié)構(gòu)組建、語義構(gòu)建、語義傳播、語法規(guī)則及信息設計符號的綜合應用。希望通過信息設計中符號學現(xiàn)象的研究獲得符號組建和符號傳播的規(guī)律,為信息設計的發(fā)展和創(chuàng)新提供方法論的指導,使設計師及讀者受眾在信息的設計與解讀過程中,對符號學理論和方法地運用從自發(fā)到自覺,促進信息的直觀有效傳達和設計文化的深刻有效展示。
[Abstract]:Symbol is the basic medium for human to understand the objective world and express subjective emotion. The traditional carrier of information is language. Today in the information age, information flow provides the possibility for the diversity of information in visual communication, so information design has become a new and rapidly developing subject and design category. In this paper, the study of semiotics in information design is an exploratory study based on semiotics, and an attempt to do an explanatory theoretical study on information design. The information design studied in this paper refers to the information design based on visual design, focusing on the information graphic design in information design (the graphics in this paper are generalized graphics, including text, icons, images, charts, etc.). This paper discusses and studies the semiotics phenomenon in information design, mainly based on the semiotics method, introduces the research method related to design and information design in modern semiotics theory system into information design, and draws lessons from hermeneutics. The classical theory of graphics is used to study the constitution, application and visual communication of graphics and design symbols in information design. This paper is an explanation and discussion of methodology, which involves every specific part of information design, and has universal guiding significance for each specific design form in information design. In this paper, we use the chapters of six chapters to study the symbolic characteristics, structure construction, semantic transmission of information design symbols, taking the information design symbols as the starting point and the central content of the full text. Syntactic rules and the integrated application of information design symbols. Through the study of semiotics phenomena in information design, the author hopes to obtain the rules of symbol construction and symbol transmission, to provide methodological guidance for the development and innovation of information design, and to enable designers and readers to design and interpret information. The application of semiotics theory and method from spontaneous to conscious promotes the direct and effective communication of information and the profound and effective display of design culture.
【學位授予單位】：華東師范大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：J524;H0
本文編號：2332454
[Abstract]:Symbol is the basic medium for human to understand the objective world and express subjective emotion. The traditional carrier of information is language. Today in the information age, information flow provides the possibility for the diversity of information in visual communication, so information design has become a new and rapidly developing subject and design category. In this paper, the study of semiotics in information design is an exploratory study based on semiotics, and an attempt to do an explanatory theoretical study on information design. The information design studied in this paper refers to the information design based on visual design, focusing on the information graphic design in information design (the graphics in this paper are generalized graphics, including text, icons, images, charts, etc.). This paper discusses and studies the semiotics phenomenon in information design, mainly based on the semiotics method, introduces the research method related to design and information design in modern semiotics theory system into information design, and draws lessons from hermeneutics. The classical theory of graphics is used to study the constitution, application and visual communication of graphics and design symbols in information design. This paper is an explanation and discussion of methodology, which involves every specific part of information design, and has universal guiding significance for each specific design form in information design. In this paper, we use the chapters of six chapters to study the symbolic characteristics, structure construction, semantic transmission of information design symbols, taking the information design symbols as the starting point and the central content of the full text. Syntactic rules and the integrated application of information design symbols. Through the study of semiotics phenomena in information design, the author hopes to obtain the rules of symbol construction and symbol transmission, to provide methodological guidance for the development and innovation of information design, and to enable designers and readers to design and interpret information. The application of semiotics theory and method from spontaneous to conscious promotes the direct and effective communication of information and the profound and effective display of design culture.
【學位授予單位】：華東師范大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：J524;H0
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