發(fā)布時(shí)間：2018-07-17 00:46

【摘要】：隨著網(wǎng)絡(luò)時(shí)代的到來(lái),互聯(lián)網(wǎng)滲透到人們?nèi)粘Ｉ畹母鱾�(gè)層面,網(wǎng)絡(luò)購(gòu)物作為一種全新的消費(fèi)模式被越來(lái)越多的人所接受,逐漸融入城市網(wǎng)民的日常消費(fèi)當(dāng)中。由網(wǎng)絡(luò)購(gòu)物引發(fā)的漢語(yǔ)流行語(yǔ)也逐漸引起人們的關(guān)注。近年來(lái),大部分學(xué)者對(duì)網(wǎng)購(gòu)用語(yǔ)的研究主要集中在分析其語(yǔ)言特點(diǎn),對(duì)其進(jìn)行簡(jiǎn)單分類(lèi)上。也有學(xué)者從表層分析了網(wǎng)購(gòu)新詞的舊義及其演變而來(lái)的新義。然而,對(duì)網(wǎng)購(gòu)平臺(tái)漢語(yǔ)流行語(yǔ)系統(tǒng)性的研究還不多見(jiàn)。 本文運(yùn)用框架語(yǔ)義學(xué)和域理論,并輔之以概念隱喻和轉(zhuǎn)喻,以定性和定量的方法,對(duì)從報(bào)刊雜志及其網(wǎng)絡(luò)上搜集到的80多個(gè)網(wǎng)購(gòu)平臺(tái)漢語(yǔ)流行語(yǔ)進(jìn)行分析,試圖揭示網(wǎng)購(gòu)漢語(yǔ)流行語(yǔ)的生成過(guò)程。 通過(guò)對(duì)網(wǎng)購(gòu)平臺(tái)背景的分析,我們發(fā)現(xiàn),網(wǎng)購(gòu)平臺(tái)的消費(fèi)者呈現(xiàn)出女性顯優(yōu),占比高于男性,年齡偏年輕化,整體學(xué)歷偏高等特點(diǎn),其交易模式不同于實(shí)體店商業(yè)交易模式,呈現(xiàn)出一定的虛擬性。我們通過(guò)歸納定性的方法,從語(yǔ)音、構(gòu)成和修辭三個(gè)層面對(duì)其進(jìn)行了研究,研究發(fā)現(xiàn),網(wǎng)購(gòu)漢語(yǔ)流行語(yǔ)表現(xiàn)出以下特點(diǎn)：語(yǔ)音方面,網(wǎng)購(gòu)平臺(tái)漢語(yǔ)流行語(yǔ)的稱(chēng)呼語(yǔ)多體現(xiàn)出運(yùn)用平聲和多音節(jié)等特點(diǎn)。構(gòu)成方面,表現(xiàn)出多縮略形式、合成形式、借用英語(yǔ)詞和多表情符號(hào)等特點(diǎn)。修辭方面,多運(yùn)用隱喻和轉(zhuǎn)喻。同時(shí),我們注意到網(wǎng)購(gòu)漢語(yǔ)流行語(yǔ)產(chǎn)生的顯而易見(jiàn)的因素包括經(jīng)濟(jì)和商業(yè)因素的影響,語(yǔ)言文化因素的影響及語(yǔ)言使用者心理因素的影響等。 從認(rèn)知角度看,網(wǎng)購(gòu)平臺(tái)漢語(yǔ)流行語(yǔ)的生成是符合人類(lèi)經(jīng)驗(yàn)和知識(shí)結(jié)構(gòu)的。文章依據(jù)層次性、蘊(yùn)含性和簡(jiǎn)潔性三原則,用樹(shù)形圖表示的方法,仿真出網(wǎng)購(gòu)平臺(tái)的一個(gè)整體框架和四個(gè)子框架包括買(mǎi)家、賣(mài)家、商品和金錢(qián),目的是為了表現(xiàn)出框架與框架內(nèi)元素的關(guān)系。這些框架呈現(xiàn)出內(nèi)部關(guān)聯(lián)性和開(kāi)放性等特點(diǎn)。通過(guò)研究發(fā)現(xiàn),這些網(wǎng)購(gòu)平臺(tái)漢語(yǔ)流行語(yǔ)的生成其實(shí)是凸顯框架中某一元素的結(jié)果。其中凸顯得最多的是買(mǎi)家的身份,性別及其時(shí)尚性,買(mǎi)家動(dòng)作的迅速,賣(mài)家店鋪的榮譽(yù),商品的流行性以及銷(xiāo)量,賣(mài)家勞動(dòng)的分工,商品交易的安全性,買(mǎi)家和賣(mài)家之間的親切感等。文章把網(wǎng)購(gòu)平臺(tái)漢語(yǔ)流行語(yǔ)依靠框架分成與買(mǎi)家,賣(mài)家,商品,金錢(qián)有關(guān)的四類(lèi),從每一類(lèi)中挑選出若干有代表性的例子進(jìn)行個(gè)案研究。我們還發(fā)現(xiàn),在凸顯的過(guò)程中,一些網(wǎng)購(gòu)平臺(tái)漢語(yǔ)流行語(yǔ)是從別的領(lǐng)域借用過(guò)來(lái)的,除了意義變化以外,其語(yǔ)用功能也發(fā)生了變化,然而其目的還是依賴(lài)框架凸顯某一元素。 作者希望通過(guò)本論文對(duì)網(wǎng)購(gòu)平臺(tái)漢語(yǔ)流行語(yǔ)進(jìn)行的多層面的研究,推動(dòng)學(xué)界對(duì)語(yǔ)言系統(tǒng)中極為活躍的網(wǎng)購(gòu)語(yǔ)言的積極關(guān)注,并在一定程度上豐富語(yǔ)言本體研究,促進(jìn)人們對(duì)網(wǎng)購(gòu)平臺(tái)漢語(yǔ)流行語(yǔ)特點(diǎn)的理解,幫助人們?cè)诰W(wǎng)購(gòu)時(shí)有效開(kāi)展語(yǔ)言交流。作為一種新出現(xiàn)的語(yǔ)言變體,網(wǎng)購(gòu)平臺(tái)漢語(yǔ)流行語(yǔ)仍處在發(fā)展變化階段,其相關(guān)問(wèn)題值得學(xué)界的進(jìn)一步關(guān)注和研究。
[Abstract]:With the advent of the Internet era, the Internet has penetrated into every aspect of people's daily life. As a new consumption pattern, Internet shopping has been accepted by more and more people and gradually merged into the daily consumption of urban netizens. The Chinese popular language caused by the Internet shopping has also gradually aroused people's attention. In recent years, most scholars have come to the attention of most scholars. The study of online shopping language is mainly focused on the analysis of its language characteristics and the simple classification of the language. Some scholars have also analyzed the new meaning of the new words and their evolution from the surface. However, the systematic study of the Chinese popular language of the online shopping platform is not much.
Using framework semantics and domain theory, and using conceptual metaphor and metonymy with qualitative and quantitative methods, this paper analyzes more than 80 Chinese popular languages collected from newspapers and magazines and their network, and tries to reveal the process of generating Chinese popular language in online shopping.
Through the analysis of the background of the online shopping platform, we find that the consumers of the online shopping platform have the characteristics of female excellence, the proportion is higher than the male, the age is younger, the overall educational background is high, and the trading mode is different from the business transaction model in the entity store, which presents a certain virtuality. In the three layers, the study found that the Chinese popular language in online shopping shows the following characteristics: phonetic aspects, the address of the Chinese popular language in the online shopping platform is characterized by the use of vocal and polysyllabic features. In its constituent aspects, there are many abbreviations, synthetic forms, use of English words and multiple emoticons. At the same time, we have noticed that the obvious factors in the generation of Chinese catchwords for online shopping include the influence of economic and commercial factors, the influence of language culture factors and the influence of language users' psychological factors.
From a cognitive perspective, the generation of Chinese popular language in the online shopping platform is in line with human experience and knowledge structure. The article, based on the three principles of hierarchy, implication and simplicity, uses the method of tree graph to simulate a whole framework and four sub frames of the online shopping platform, including the buyers, the sellers, the goods and the money. The purpose is to show the frame. The relationship between the frame and the elements within the frame. These frameworks show internal and open characteristics. Through the study, it is found that the generation of Chinese popular language in these online shopping platforms is actually the result of a certain element in the framework. Among them, the most prominent are the identity of the buyer, the sex and fashion, the rapid buyer's movement, the seller's shop. Honor, the popularity of the goods and sales, the labor division of the seller, the security of the commodity trading, the kindness between the buyers and the sellers. The article divides the Chinese popular language of the online shopping platform into four categories related to buyers, sellers, goods and money, and selects several representative examples from each category to carry out a case study. It is also found that in the process of prominence, some Chinese catchwords for online shopping platforms are borrowed from other fields. Besides the change of meaning, their pragmatic functions have also changed, but the purpose is to rely on the framework to highlight a certain element.
The author hopes to carry out a multilevel study of the Chinese popular language of the online shopping platform, and promote the active attention of the academic community to the very active online shopping language in the language system, and to a certain extent, enrich the language ontology research, promote the understanding of the Chinese popular language point of the online shopping platform, and help people to carry out the online shopping effectively. As a new language variant, the Chinese popular language of the online shopping platform is still in the stage of development and change, and its related issues are worthy of further attention and research in the academic community.
【學(xué)位授予單位】：湖南師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類(lèi)號(hào)】：H136

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