本文選題：創(chuàng)意車貼 + 語言文字應(yīng)用�。� 參考：《遼寧師范大學(xué)》2013年碩士論文

【摘要】：近年來，標(biāo)語成為學(xué)界的研究熱點(diǎn)，相關(guān)研究涉及社會(huì)語言學(xué)、語用學(xué)、民族文化學(xué)等領(lǐng)域，但關(guān)于新興的創(chuàng)意車貼標(biāo)語的研究才剛剛起步。文章采用三個(gè)平面、社會(huì)語言學(xué)等理論和方法，全面分析了創(chuàng)意車貼的語言文字符號(hào)特點(diǎn)、產(chǎn)生原因及影響其使用的社會(huì)因素，，并針對(duì)不同問題提出了相應(yīng)的規(guī)范對(duì)策。 論文語料的收集時(shí)間主要集中在2010年12月——2012年4月，我們主要通過實(shí)地考察、問卷調(diào)查并輔以網(wǎng)絡(luò)搜索、訪談的方式獲取語料，共收集車貼語料實(shí)例1150余條。語料真實(shí)可信且來源廣泛，有助于我們對(duì)創(chuàng)意車貼標(biāo)語這一新興的語言現(xiàn)象進(jìn)行深入細(xì)致地研究。 論文總體上包括七個(gè)部分： 第一章，引言。主要闡述了創(chuàng)意車貼的起源和界定、研究綜述及研究方法、理論基礎(chǔ)、研究對(duì)象及語料來源、研究目的及研究意義。 第二章，創(chuàng)意車貼的語法分析。這一章歸納了創(chuàng)意車貼的語法分類和語法特點(diǎn)。通過對(duì)創(chuàng)意車貼標(biāo)語句子的語氣分類和結(jié)構(gòu)分類的分析發(fā)現(xiàn)，創(chuàng)意車貼標(biāo)語較多使用祈使句、陳述句，使用復(fù)句多于單句，且復(fù)句常省略關(guān)聯(lián)詞語，其中一些創(chuàng)意車貼在結(jié)構(gòu)上具有共性特征。 第三章，創(chuàng)意車貼的語用分析。這一章研究了創(chuàng)意車貼的廣義修辭，分析了語用預(yù)設(shè)和語用特點(diǎn)。創(chuàng)意車貼使用的修辭格出現(xiàn)頻率最高的是比喻、夸張、排比；創(chuàng)意車貼研究中的語用預(yù)設(shè)具有單向性，共知性和隱蔽性的特征；創(chuàng)意車貼還有言簡意豐、幽默詼諧、獨(dú)特時(shí)尚、極度夸張等語用特點(diǎn)。 第四章，創(chuàng)意車貼的語義分析。這一章研究了創(chuàng)意車貼的語義功能、語義特點(diǎn)和語義蘊(yùn)涵。創(chuàng)意車貼有提醒警示、幽默搞笑等功能，不同社會(huì)群體使用提醒類車貼的數(shù)量最多，在某種程度上反映了人們的求安心理和娛樂心理。 第五章，創(chuàng)意車貼產(chǎn)生的原因及影響因素。這一章在分析創(chuàng)意車貼產(chǎn)生的幾種原因基礎(chǔ)上，我們運(yùn)用SPSS17.0對(duì)調(diào)查問卷進(jìn)行數(shù)據(jù)處理，統(tǒng)計(jì)結(jié)果顯示，影響創(chuàng)意車貼語言文字使用的主要因素依次是年齡職業(yè)受教育程度性別。 第六章，創(chuàng)意車貼的語言文字問題和規(guī)范。這一章描述了創(chuàng)意車貼的語言文字符號(hào)分類、存在的問題以及解決問題的對(duì)策。研究中我們發(fā)現(xiàn)創(chuàng)意車貼存在語言文字不文明、不規(guī)范等問題，建議根據(jù)不同人群的特征依照語言文字法予以規(guī)范，以利于提升城市文明形象，構(gòu)建和諧社會(huì)語言生活。 第七章，結(jié)語。總結(jié)了創(chuàng)意車貼在語法、語用、語義等方面的特點(diǎn)，使用現(xiàn)狀，以及本研究的創(chuàng)新和不足之處。 論文以三個(gè)平面理論分析為主體，結(jié)合社會(huì)語言學(xué)研究，采用實(shí)證研究的方法，對(duì)收集到的大量語料進(jìn)行統(tǒng)計(jì)分析，探究其產(chǎn)生原因、發(fā)展變化及影響因素，對(duì)存在的問題，提出了必要的建議和規(guī)范策略，以利于規(guī)范城市語言生活，提升城市文明形象服務(wù)。本項(xiàng)研究不僅可以豐富創(chuàng)意車貼的研究視角，而且可以豐富社會(huì)語言學(xué)和城市語言學(xué)的研究內(nèi)容，有利于構(gòu)建城市和諧的語言環(huán)境。
[Abstract]:In recent years, slogans have become the research hotspots in the academic circles, related research involves sociolinguistics, pragmatics, ethnic culture and other fields. However, the research on new creative car stickers has just started. The article uses three planes, sociolinguistics and other theories and methods to analyze the characteristics of the language and character symbols of creative car stickers. Because of the social factors that affect their use, corresponding countermeasures are put forward for different problems.
The collection time of the paper corpus is mainly concentrated in December 2010 - April 2012, we mainly through field investigation, questionnaire survey and Internet search, interview way to obtain the corpus, a total of more than 1150 examples of auto materials are collected. The elephant conducts a thorough and detailed study.
The thesis consists of seven parts as a whole:
The first chapter, introduction, mainly describes the origin and definition of creative car stickers, research review and research methods, theoretical basis, research object and corpus sources, research purposes and research significance.
The second chapter, the grammatical analysis of creative car stickers. This chapter sums up the grammatical classification and grammatical characteristics of creative car stickers. Through the analysis of the grammatical classification and structural classification of creative sticker slogans, it is found that creative parking slogans use more imperative sentences, declarative sentences, use complex sentences more than single sentences, and complex sentences often omit Related words and phrases, some of which are created. The structure has common characteristics.
The third chapter, the pragmatic analysis of creative car stickers. This chapter studies the generalized rhetoric of creative car stickers, analyzes pragmatic presupposition and pragmatic characteristics. The highest frequency of the rhetorical figures used by creative car stickers is metaphor, exaggeration and parallelism; the pragmatic presupposition in the research of creative car stickers has the characteristics of unidirectional, mutual knowledge and concealment; creative car stickers are also used There are pragmatic features such as simplicity, humor, humor, unique fashion, extreme exaggeration and so on.
The fourth chapter, the semantic analysis of creative car stickers. This chapter studies the semantic functions, semantic features and semantic implications of creative car stickers. Creative car stickers have the functions of warning warning, humorous and funny, and the number of different social groups using reminding class stickers is the most, reflecting people's psychological and recreational psychology to some extent.
The fifth chapter, the reasons and influencing factors of creative car stickers. Based on the analysis of several reasons for the creation of creative car stickers, we use SPSS17.0 to deal with the questionnaire. The statistical results show that the main factors that affect the use of creative vehicle language and characters are the sex of the age professional education.
The sixth chapter, the language and text of creative car sticker problems and norms. This chapter describes the classification of language and character symbols of creative car stickers, the existing problems and Countermeasures to solve the problem. In the study, we found that the creative car stickers are uncivilized, unstandardized, and so on. It is suggested that according to the characteristics of different groups of people according to the language and language method In order to enhance the image of city civilization and build a harmonious society's language life,
The seventh chapter, concluding remarks, summarizes the characteristics, current situation, and innovations and deficiencies of the creative car stickers in terms of grammar, pragmatics and semantics.
The thesis takes three plane theory as the main body, combines sociolinguistics research, and adopts the method of empirical research to analyze the large amount of corpus collected, explore its causes, development and influence factors, and put forward the necessary suggestions and standard strategies for the existing problems in order to standardize the city language life and promote the city. This study not only enriches the research perspective of creative car stickers, but also enriches the research content of sociolinguistics and urban linguistics, and is conducive to the construction of a harmonious language environment in the city.

【學(xué)位授予單位】：遼寧師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：H136

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本文編號(hào)：1896919