本文選題：模因論 + 流行語�。� 參考：《西安電子科技大學》2013年碩士論文

【摘要】：流行語是在某一時期、某一地域出現(xiàn)的廣為流行且頻繁使用的詞語或語句。中國從2l世紀以來每年都由權(quán)威機構(gòu)發(fā)布主流媒體流行語，至今已發(fā)布逾幾百條流行語。這些流行語具有明顯的時代特征，它反映的是當代中國政治、經(jīng)濟、文化、科技、教育、社會生活等領(lǐng)域的熱點問題。流行語的產(chǎn)生與發(fā)展和社會息息相關(guān)。社會環(huán)境的變化帶來了新詞語的產(chǎn)生，，并使之流行。流行語的出現(xiàn)是詞匯在社會變革和文化碰撞時期的動態(tài)的反映，對漢語流行語的傳播過程進行深層次的探索，具有重要的價值，也是論文研究的課題。 論文對近幾年出現(xiàn)的流行語流行現(xiàn)象進行分析的基礎(chǔ)上，首先對流行語模因傳播相關(guān)文獻進行整理、分析與總結(jié)；其次，根據(jù)對與流行語模因發(fā)展與傳播的語言模因、大眾傳播、社會心理學等相關(guān)理論進行分析的基礎(chǔ)上，提出了研究假設(shè)；再次，根據(jù)要驗證的假設(shè)，進行了問卷設(shè)計、發(fā)放與回收，并對回收的115分有效問卷數(shù)據(jù)，運用EXCEL表格處理和SPSS統(tǒng)計分析軟件，采用相關(guān)性檢驗等方法，對流行語模因生命周期的同化、記憶、表達和傳輸四個階段中的研究假設(shè)分別進行了檢驗；最后，根據(jù)檢驗結(jié)果，進行了總結(jié)與分析。 通過研究發(fā)現(xiàn)：1）漢語流行語模因傳播主體年齡與被流行語模因同化的難易程度不具有相關(guān)性；2）漢語流行語模因傳播主體性別與對流行語模因的同化的難易程度上存在緊密的相關(guān)關(guān)系，并且相對女性而言，男性更容易被流行語模因所感染或同化；3）漢語流行語模因傳播主體的學歷與對流行語模因同化的程度不具有相關(guān)性；4）不同的流行語傳播主體對接觸新的漢語流行語時，記住它的時間有長有短，而越易被新的流行語同化的人，記住新流行語所用的時間也就越短；5）流行語模因被表達復制的過程，就是表達主體達到娛樂大眾、鞭笞丑惡、諷刺不公以及張揚個性、簡潔表達個人想法的目的，其中被調(diào)查者認可程度最高的是娛樂大眾；6）流行語傳播主體在流行語模因的表達過程中，不只是簡單的模仿與復制，還有復雜的創(chuàng)新加工，表現(xiàn)的欲望愈強，創(chuàng)新加工流行語的可能性越大；7）在眾多流行語模因傳輸介質(zhì)中，網(wǎng)絡(luò)是流行語傳播的最主要的介質(zhì)。
[Abstract]:Buzzword is a popular and frequently used word or sentence that appears in a certain period or region.Since the 21st century, China has been published by authoritative organizations of mainstream media catchwords every year, and hundreds of popular words have been published so far.These buzzwords have obvious characteristics of the times. They reflect the hot issues in contemporary Chinese politics, economy, culture, science and technology, education, social life and so on.The emergence of catchwords is closely related to the development and society.The change of social environment has brought about the production of new words and made them popular.The emergence of catchwords is a reflection of the dynamic of vocabulary in the period of social change and cultural collision. It is of great value to explore the spreading process of Chinese buzzwords, and it is also a research topic in this paper.Based on the analysis of the popular phenomenon in recent years, the paper firstly arranges, analyzes and summarizes the relevant literature on the spread of catchword memes, and secondly, according to the development and dissemination of the memes of catchword memes and language memes,Based on the analysis of related theories, such as mass communication and social psychology, the research hypothesis is put forward. Thirdly, according to the hypothesis to be verified, the questionnaire is designed, distributed and recovered, and 115 valid questionnaire data are collected.By using the software of EXCEL table processing and SPSS statistical analysis, and using the method of correlation test, the research hypotheses in the four stages of meme life cycle assimilation, memory, expression and transmission are tested respectively. Finally, according to the test results,Summary and analysis are carried out.It is found that the age of the subject of Chinese catchword meme communication is not related to the degree of assimilation of the popular language meme. 2) the gender of the subject of Chinese catchword meme transmission and the degree of assimilation of the popular language meme are not related to the degree of the difficulty of the assimilation of the meme of the popular language.There is a close correlation,And relative to women,Men are more likely to be infected or assimilated by memes (3) the educational background of Chinese meme communicators is not related to the degree of assimilation of popular memes. 4) when different catchword communicators are exposed to new Chinese catchwords,Remember it for a long time, and the more easily assimilated by new catchwords, the shorter it will take to remember new catchwords.Sarcastic injustice and publicity of personality, the purpose of expressing personal ideas succinctly, among them, the highest degree of acceptance of the respondents is the entertainment of the masses.) in the process of expression of popular memes, the main body of catchword communication is not just simple imitation and reproduction.There are also complex innovative processing, the stronger the desire to express, the greater the possibility of innovative processing of catchwords) among many popular meme transmission media, the network is the most important medium for the dissemination of catchwords.
【學位授予單位】：西安電子科技大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：H136

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