文藝傳播視野中的文藝類電子書研究
發(fā)布時間：2018-08-02 17:33
【摘要】： 文藝類電子書是文藝傳播的一種新形態(tài)。在它出現(xiàn)之初,人們只是被其中技術(shù)因素制造的新鮮感吸引而去閱讀。但是發(fā)展至今,它已成為一類值得關(guān)注的文藝現(xiàn)象。在文藝傳播領(lǐng)域中,文藝類電子書已隱然與紙質(zhì)文藝類書籍成分庭抗禮之勢,而有關(guān)它的研究,學(xué)界目前還處于摸索和起步階段。論文嘗試從文藝傳播學(xué)的視角,全面探析文藝類電子書這一文藝現(xiàn)象,運用質(zhì)化研究與量化研究相結(jié)合的方法,研究文藝類電子書的傳播者、傳播文本和傳播受眾等問題。 文藝類電子書的傳播者包括專業(yè)的網(wǎng)絡(luò)傳播機構(gòu)和普通個人。在選擇文藝作品時,他們傾向于以商業(yè)贏利、娛樂受眾、傳承文化和滿足自我需求為目的進行選擇,無論是暢銷文藝作品、經(jīng)典文藝作品還是個人喜歡的作品都受這些選擇目的的影響。文藝類電子書的內(nèi)容也稱電子文本,其生成來源多種多樣,主要有紙質(zhì)文本中的經(jīng)典文藝作品和一些暢銷文藝作品、網(wǎng)絡(luò)文學(xué)作品、原創(chuàng)電子書作品。從數(shù)量上來看,電子書采用的紙質(zhì)暢銷作品和網(wǎng)絡(luò)原創(chuàng)作品更多一些。電子文本的特征主要體現(xiàn)在形式和內(nèi)容兩個方面。形式方面的特征主要表現(xiàn)為:版面設(shè)計模仿紙質(zhì)書籍;閱讀功能多樣;裝幀風(fēng)格靈活。內(nèi)容方面的特征表現(xiàn)在:原創(chuàng)作品不斷增多;網(wǎng)游題材出現(xiàn);內(nèi)容風(fēng)格以戲謔為主。文藝類電子書的受眾是以大學(xué)生為主要代表的年輕群體。通過調(diào)查與問卷分析,文章認為,與紙質(zhì)書的受眾相比,電子書的受眾時尚性特征更加明顯,并且具有更大程度的能動性和自由性。文藝類電子書中,小說是最受歡迎的體裁。從傳播學(xué)“使用-滿足”理論看,這與受眾需求密切相關(guān)。文藝類電子書的受眾需求具體表現(xiàn)為游戲、逃避和圓夢。 文藝類電子書在傳播和發(fā)展的過程中,遇到的最主要問題是與文藝類紙質(zhì)書籍的競爭。通過調(diào)查問卷與社會文化背景分析,文章認為,文藝類電子書與紙質(zhì)書將會長期共存,并呈現(xiàn)多元發(fā)展的趨勢。二者應(yīng)以互動傳播為主以獲得傳播效果的最大化。文藝類電子書目前在內(nèi)容與形式方面還存在一些問題,從未來的發(fā)展看,文藝類電子書在技術(shù)上要盡量改進諸如格式、屏幕顯示和網(wǎng)絡(luò)技術(shù)等層面的問題,更應(yīng)該在內(nèi)容方面調(diào)整文藝作品的來源和質(zhì)量,緊隨社會發(fā)展的方向,滿足大眾的審美需求。
[Abstract]:E-book is a new form of literature and art communication. At the beginning of its emergence, people were only attracted to read by the novelty created by the technological factor. But up to now, it has become a kind of literary phenomenon worthy of attention. In the field of literature and art communication, literature and art e-books have already become the trend of antagonism with paper books, but the research on it is still in the initial stage. From the perspective of literature and art communication, this paper tries to probe into the literature and art e-book, which is a literary phenomenon, and uses the method of combining qualitative research with quantitative research to study the communicators, the dissemination of text and the audience of literary and artistic e-books. Literary and art e-book disseminators include professional network dissemination institutions and ordinary individuals. In selecting literary and artistic works, they tend to choose for the purpose of commercial profit, entertainment, cultural heritage and self-satisfaction, whether they are best-selling works of literature and art, Classical literary works or personal favorite works are influenced by the purpose of these choices. The content of literature and art e-book is also called electronic text, and its origin is various, mainly include classical literature and art works in paper text and some best-selling literary works, network literature works and original e-book works. In terms of quantity, e-books are more popular in paper and original online. The features of electronic text are mainly embodied in two aspects: form and content. The main features of form are: page design mimic paper books, reading function is diverse, binding style is flexible. The features of the content are: the increasing number of original works; the emergence of online games; the content style is mainly playful. The audience of literature and art e-book is the young group mainly represented by college students. Through the investigation and questionnaire analysis, the article thinks that compared with the audience of the paper book, the electronic book audience's fashion characteristic is more obvious, and has the greater degree of initiative and freedom. Fiction is the most popular genre in literary and art e-books. From the view of the theory of "use-satisfaction" in communication, this is closely related to the needs of the audience. Literature and art e-book audience demand for specific performance for the game, escape and dream. In the process of dissemination and development of literature and art e-books, the main problem is the competition with literature and art paper books. Through questionnaire and social and cultural background analysis, the article thinks that literature and art e-books and paper books will coexist for a long time, and present the trend of pluralistic development. The two should focus on interactive communication in order to maximize the effect of communication. At present, there are still some problems in the content and form of literary e-books. From the perspective of the future development, we should try our best to improve the technical aspects of literary e-books, such as format, screen display, and network technology, and so on. We should adjust the source and quality of literary works in content, follow the direction of social development, and meet the aesthetic needs of the masses.
【學(xué)位授予單位】：濟南大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2010
【分類號】：G206;I0-05
本文編號：2160166
[Abstract]:E-book is a new form of literature and art communication. At the beginning of its emergence, people were only attracted to read by the novelty created by the technological factor. But up to now, it has become a kind of literary phenomenon worthy of attention. In the field of literature and art communication, literature and art e-books have already become the trend of antagonism with paper books, but the research on it is still in the initial stage. From the perspective of literature and art communication, this paper tries to probe into the literature and art e-book, which is a literary phenomenon, and uses the method of combining qualitative research with quantitative research to study the communicators, the dissemination of text and the audience of literary and artistic e-books. Literary and art e-book disseminators include professional network dissemination institutions and ordinary individuals. In selecting literary and artistic works, they tend to choose for the purpose of commercial profit, entertainment, cultural heritage and self-satisfaction, whether they are best-selling works of literature and art, Classical literary works or personal favorite works are influenced by the purpose of these choices. The content of literature and art e-book is also called electronic text, and its origin is various, mainly include classical literature and art works in paper text and some best-selling literary works, network literature works and original e-book works. In terms of quantity, e-books are more popular in paper and original online. The features of electronic text are mainly embodied in two aspects: form and content. The main features of form are: page design mimic paper books, reading function is diverse, binding style is flexible. The features of the content are: the increasing number of original works; the emergence of online games; the content style is mainly playful. The audience of literature and art e-book is the young group mainly represented by college students. Through the investigation and questionnaire analysis, the article thinks that compared with the audience of the paper book, the electronic book audience's fashion characteristic is more obvious, and has the greater degree of initiative and freedom. Fiction is the most popular genre in literary and art e-books. From the view of the theory of "use-satisfaction" in communication, this is closely related to the needs of the audience. Literature and art e-book audience demand for specific performance for the game, escape and dream. In the process of dissemination and development of literature and art e-books, the main problem is the competition with literature and art paper books. Through questionnaire and social and cultural background analysis, the article thinks that literature and art e-books and paper books will coexist for a long time, and present the trend of pluralistic development. The two should focus on interactive communication in order to maximize the effect of communication. At present, there are still some problems in the content and form of literary e-books. From the perspective of the future development, we should try our best to improve the technical aspects of literary e-books, such as format, screen display, and network technology, and so on. We should adjust the source and quality of literary works in content, follow the direction of social development, and meet the aesthetic needs of the masses.
【學(xué)位授予單位】：濟南大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2010
【分類號】：G206;I0-05
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