本文選題：數(shù)字虛擬設(shè)計(jì)　切入點(diǎn)：審美價(jià)值　出處：《湖北社會(huì)科學(xué)》2017年05期

【摘要】：數(shù)字虛擬設(shè)計(jì)發(fā)展到今天,相較于之前的人造物(即以一定的質(zhì)感、量感、體感呈現(xiàn)的實(shí)際物),有了很大的變化。其存在方式和呈現(xiàn)方式發(fā)生了巨大變化,這也最終導(dǎo)致其作為審美客體時(shí),設(shè)計(jì)者(第一審美主體)、使用者和欣賞者在進(jìn)行審美活動(dòng)時(shí),審美價(jià)值取向發(fā)生了嬗變。主要體現(xiàn)在:優(yōu)美形態(tài)的神秘內(nèi)涵缺失——深度被削平、廣度被收窄;崇高與幽默的奇特結(jié)合——反諷和惡搞盛行;多維度審美愉悅——?jiǎng)痈兄赖恼Q生。
[Abstract]:The development of digital virtual design to today, compared with the previous artifact (that is, with a certain sense of quality, sense of quantity, body sense of the actual things, there has been a great change.Great changes have taken place in its way of existence and presentation, which finally leads to the evolution of aesthetic value orientation of designers (the first aesthetic subject, users and appreciators) when they are aesthetic objects.It is mainly reflected in: the lack of mysterious connotation of beautiful form-the depth is reduced, the breadth is narrowed; the peculiar combination of sublime and humor-irony and mockery prevail; the multi-dimensional aesthetic pleasure-the birth of dynamic beauty.
【作者單位】： 江漢大學(xué)設(shè)計(jì)學(xué)院;武漢理工大學(xué)藝術(shù)與設(shè)計(jì)學(xué)院;
【基金】：湖北省教育廳人文社科研究指導(dǎo)性項(xiàng)目“品牌視覺(jué)形象設(shè)計(jì)在電商與實(shí)體店設(shè)計(jì)策略上的比較研究”(16G081)階段性研究成果之一
【分類號(hào)】：B832.3
，

本文編號(hào)：1729987