【摘要】：隨著互聯(lián)網(wǎng)技術的廣泛發(fā)展覆蓋,人們接受信息的方式從傳統(tǒng)的傳播方式已轉變?yōu)閿?shù)字化的信息傳播方式,這種傳播方式給我們帶來了前所未有的感官、視聽體驗,新媒體已經(jīng)融入到我們生活的方方面面,也因此媒介我們的生活與商業(yè)發(fā)生了更加緊密的聯(lián)系與互動。新媒體時代下,最顯著的字眼便是“讀圖時代”,因此,商業(yè)插畫作為新媒體內(nèi)容傳播的一大主體,越來越受到各界人士和受眾關注。依托網(wǎng)絡數(shù)字技術的新媒體平臺在不斷涌現(xiàn)并發(fā)展成熟,網(wǎng)絡媒體、手機媒體、互動性電視媒體、車載移動電視等大量新媒體平臺改變了人們獲取信息的途徑及方式方法,給人們的生活也帶來了方方面面的變化。商業(yè)插畫作為人們獲取信息的一種有效視覺途徑,在新媒體時代的沖擊下也發(fā)生了重大變化,機遇與挑戰(zhàn)并存。由于我國互聯(lián)網(wǎng)科技等技術手段發(fā)展相較于歐美國家滯后,商業(yè)插畫在新媒體平臺上的發(fā)展應用也處在初級階段,一些利用數(shù)字化新技術的商業(yè)插畫表現(xiàn)形式與手法,也尚處在探索階段,未能大舉成熟地應用于商業(yè)宣傳等各個領域。本文旨在從現(xiàn)代媒體變化的角度,研究傳播途徑及表現(xiàn)形式的變化對商業(yè)插畫產(chǎn)生的一些影響,傳統(tǒng)的插畫藝術在新媒體的沖擊下、在大量新的視覺表現(xiàn)形式泉涌而出的挑戰(zhàn)下,應如何進行創(chuàng)新提升,并堅守自己的藝術陣地,傳統(tǒng)插畫藝術要如何搭載新媒體這輛時代的列車發(fā)展前行,并從實際創(chuàng)作的角度出發(fā),對現(xiàn)代商業(yè)插畫如何適應新媒體手段創(chuàng)新技法、更新觀念提出一些可行性方法,是本文研究的宗旨,希望用自己所學為行業(yè)貢獻綿薄之力,為新時代下的商業(yè)插畫發(fā)展提出一些理性而客觀的建議。
[Abstract]:With the extensive development and coverage of Internet technology, the way people receive information has changed from the traditional mode of dissemination to the way of digital information dissemination, which has brought us unprecedented sensory, audio-visual experience. New media has been integrated into all aspects of our lives, and therefore our lives and business have a closer relationship and interaction. In the era of new media, the most prominent word is "the era of reading pictures". Therefore, as a main body of the dissemination of new media content, commercial illustrations are paid more and more attention to by people from all walks of life and audiences. The new media platform based on network digital technology is emerging and maturing constantly. A large number of new media platforms, such as network media, mobile phone media, interactive TV media, mobile television on the vehicle, have changed the way and method of obtaining information. To the people's life also brought all aspects of change. As an effective visual way for people to obtain information, commercial illustration has also undergone great changes under the impact of the new media era. Opportunities and challenges coexist. As the development of technology means such as Internet technology in our country lags behind that of European and American countries, the development and application of commercial illustration on the new media platform is also in the primary stage. Also still in the exploration stage, has not applied to the commercial propaganda and so on each domain maturely. From the perspective of the change of modern media, this paper aims to study the influence of the change of communication channels and forms of expression on the commercial illustration, the traditional illustration art under the impact of the new media. Under the challenge of a large number of new visual manifestations, how to carry out innovation and upgrade and stick to their artistic position, how the traditional illustration art should carry forward the development of the train of the era of new media, And from the point of view of actual creation, this paper puts forward some feasible methods to adapt modern commercial illustration to the innovative techniques of new media means and renew ideas, which is the purpose of this study, and hopes to contribute a small amount of power to the industry with what I have learned. Put forward some rational and objective suggestions for the development of commercial illustration in the new era.
【學位授予單位】：沈陽師范大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：J218.5

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本文編號：2291771